We like quick wins as much as the next geek, but winning online is all about building genuine reputation and generating Sustained Search Advantage.
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  • What we do

    Authentic Search combines the best of technical search marketing, consumer content marketing and influencer relations through online PR and social media. We simultaneously optimise brands for Google (Configure), customers (Create) and online influencers (Cultivate).

  • Configure

    Getting your house in order with the technical and analytical rigors of SEO and PPC. We’ll start you off with a Google Healthcheck and keep going until every conversation in your consumer search journey is a fully optimised cash register.

  • Create

    Developing better answers to search questions than your competitors and earning your place at the top. Our Conversation Healthcheck will uncover content holes full of profit potential and our creative collective will help you fill them with search relevant conversion dynamite.

  • Cultivate

    Harnessing the most powerful online influencers and turning your happiest customers into an army of brand advocates. The result: the long term, sustained advantage that comes from genuine and Google recognised authority.

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  • What Google values

    Google applies automated filters to sift gazillions of web pages for the best results. Because the Google brand lives for the quality of its results these filters look at website structure, content relevance and inferred authority. Google values genuine relevance and authority, because that’s what delivers the best results. Beware simulated relevance and authority, Google hates it (and will actively penalise you for damaging its brand).

  • Structure

    Google is a clever robot, but it can get confused easily and a confused robot means poor results. Configuring structure is speaking the technical language of the Google robot so you can get your story across properly, emphasizing all the important bits your customers really want to know about.

  • Content

    Google must serve the best responses to search queries or users will go elsewhere, along with vast PPC ad revenues. Google values unique content responses that engage consumers in a meaningful way and takes a very dim view of automated, duplicated and simulated content relevance.

  • Authority

    We trust referrals more than sales pitches. Google applies the same logic in analysing how your products are cited by genuine online influencers. The hearts, minds, links and tweets of these key influencers comprise your authority profile. Authority Profile = Google Position. How does yours measure up?

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  • How you benefit

    When we configure structure, create content and cultivate authority, you will be propelled through a virtuous and exponential growth cycle of acquisition, conversion and multiplied sales.

  • Aquire

    Configuring the structure of your existing content and authority optimises your Google positions maximizing traffic acquisition.

  • Convert

    Creating authentic relevant content gets you into more conversations that result in more conversions.

  • Multiply

    Cultivating advocacy from key influencers boosts authority, positions, clicks, conversions and influence – multiplying the success of your efforts and delivering sustained search advantage.

  • Sustained Search Advantage

    Because it isn’t the usual algorithm-led SEO, we never trip the Google penalty filters. It’s customer-led, and while Google algorithms change all the time; people don’t. Sustained Search Advantage delivers a business asset that drives revenue for years.

    And it’s a lot more fun – there, we said it. Done right, search marketing is hugely gratifying because you get to watch your smart thinking turn into hard metrics and cold cash. We make our clients heroes inside their businesses.

Sustained Search Advantage is a journey (and we know the way).