Paid Search (PPC)

How to avoid being priced out

Many diverse companies have asked us to help them move toward natural SEO as paid search becomes prohibitively expensive in most sectors. Our answer? Don't abandon this rich revenue stream, consider instead:

  • If Conversion Optimisation doubled your conversion rate, the same paid search spend would bring twice as much revenue
  • Improving customer loyalty could maximise the lifetime value of every single transaction
  • By optimising the entire customer journey, it becomes possible to outbid paid search competitors, dominate your space and win in the long run

PPC track record: A team of qualified Google Adwords Professionals with 30 years combined expertise of effectively optimising PPC performance.

What revenue uplift could you leverage by improving your PPC performance? Get in touch to find out...

Meet the Advocates

  • Brett Bannister
    Brett Bannister

    Name: Brett Bannister

    Organisation: SportsShoes.com

    Job Title: Director

    SportsShoes.com is a leading sports retailer, specialising in running shoes and other sports footwear and also selling sportswear and equipment (www.sportsshoes.com). Since taking us on in 2008 we now manage all their paid and natural search activity, helping them to (excuse the pun here) go that extra mile.

    I just want to thank you for all your hard work in making the transition of our paid search campaigns from our previous search agency to Propellernet run so smoothly.
  • Uffe Hansen
    Uffe Hansen

    Name: Uffe Hansen

    Organisation: Aquaid

    Job Title: Group Manager

    Aquaid supply water coolers for offices, homes and schools throughout the UK (www.aquaid.co.uk). Since 2006 we've been working hard on their paid search campaigns and on improving their Google positions, resulting in a number of top 5 results for several of their main revenue generating keywords.

    Since Propellernet have been promoting our key terms through PPC, we have seen the average cost per lead reduce significantly.
  • Debbie Marshall
    Debbie Marshall

    Name: Debbie Marshall

    Organisation: CV Travel

    Job Title: Managing Director

    CV Travel is a leader in the luxury holiday villa market (www.cvtravel.co.uk). They entrusted their paid search campaigns to us in early 2008 and since then figures have risen steadily.

    I would particularly like to thank Aaron for doing a great job managing our paid search. As you know, our online enquiries have steadily increased each month, and you've managed to reduce the overall cost per enquiry as well which we're very pleased with.
  • Sean Caulfield
    Sean Caulfield

    Name: Sean Caulfield

    Organisation: To Tuscany

    Job Title: Managing Director

    To-Tuscany.com are a villa rental company covering Tuscany and Umbria. They came to us initially in 2008 on the back of Gary's SEO skills in and since then have moved their PPC campaigns over to us as well. We've also worked our Propellernet magic on To Tuscany in the form of conversion optimization, social media and online PR - booking some great results!

    We have been so pleased with Propellernet's SEO work that we moved our Paid Search over to Propellernet as well. It's paid off because they've consistently managed to stay below the target marketing cost of sale.