Paid Search (PPC)

How to avoid being priced out

Many diverse companies have asked us to help them move toward natural SEO as paid search becomes prohibitively expensive in most sectors. Our answer? Don't abandon this rich revenue stream, consider instead:

  • If Conversion Optimisation doubled your conversion rate, the same paid search spend would bring twice as much revenue
  • Improving customer loyalty could maximise the lifetime value of every single transaction
  • By optimising the entire customer journey, it becomes possible to outbid paid search competitors, dominate your space and win in the long run

PPC track record: A team of qualified Google Adwords Professionals with 30 years combined expertise of effectively optimising PPC performance.

What revenue uplift could you leverage by improving your PPC performance? Get in touch to find out...

Meet the Advocates

  • Jo Geary
    Jo Geary

    Name: Jo Geary

    Organisation: Sovereign Luxury Holidays

    Job Title: Online Marketing Manager - TUI Specialist

    Sovereign Luxury Holidays (Part of TUI Travel PLC) is a luxury travel brand, operating worldwide in some of the most exclusive destinations (www.sovereign.com). Propellernet jumped on board in 2007 to manage their paid search and do extensive online PR, as well as making SEO recommendations, resulting in some very positive online results.

    Our paid search campaigns have gone from strength to strength since Propellernet came on board and implemented some radical changes; including changing the language we used to communicate with our customers online based on detailed target market research. A great approach to search marketing that obviously works.
  • Adam King
    Adam King

    Name: Adam King

    Organisation: King & Allen

    Job Title: Founder

    King & Allen is a nationwide bespoke tailoring company based in London and serving London and the South East (www.kingandallen.co.uk). Propellernet have been spreading the King & Allen word online since 2007, through Online PR, Paid search and Natural search - boosting their ROI and search positions with dedicated campaigns.

    It's nice to see that our paid budget is being spent wisely. An average monthly ROI of nearly 650% is more than I was expecting.
  • Sean Caulfield
    Sean Caulfield

    Name: Sean Caulfield

    Organisation: To Tuscany

    Job Title: Managing Director

    To-Tuscany.com are a villa rental company covering Tuscany and Umbria. They came to us initially in 2008 on the back of Gary's SEO skills in and since then have moved their PPC campaigns over to us as well. We've also worked our Propellernet magic on To Tuscany in the form of conversion optimization, social media and online PR - booking some great results!

    We have been so pleased with Propellernet's SEO work that we moved our Paid Search over to Propellernet as well. It's paid off because they've consistently managed to stay below the target marketing cost of sale.
  • Uffe Hansen
    Uffe Hansen

    Name: Uffe Hansen

    Organisation: Aquaid

    Job Title: Group Manager

    Aquaid supply water coolers for offices, homes and schools throughout the UK (www.aquaid.co.uk). Since 2006 we've been working hard on their paid search campaigns and on improving their Google positions, resulting in a number of top 5 results for several of their main revenue generating keywords.

    Since Propellernet have been promoting our key terms through PPC, we have seen the average cost per lead reduce significantly.