Because everything consumers do online starts with search, everything we do is built around search. But you'd be surprised how many different techniques and tactics this involves. Here's a nice way to think about our portfolio:
Configure
In which we set you up to acquire lots more traffic (the kind that ends up buying stuff). This includes things like:
Revenue Modeling
We show you where the money is in your market and then plan an all-out assault to seize it for you. Clients love this and for good reason.
Search Engine Optimization
From key phrase analysis to razor-sharp site tuning - including stripping out any 'black hat' tricks your last search agency may have inadvertently slipped in to your code.
Integrated PPC
A unified approach to natural and paid search that gets the very best out of both and optimises your budget.
Create
In which we make link-magnet content that drives traffic, creates authority and generates Google juice. Including:
Content Gap Analysis
Monitoring forums, blogs, tweets, site search, web traffic and customer feedback to spot opportunities for the perfect search-driven content.
Search Content
Super-focused online content - from Destination Guides to product tests and buying guides - the stuff your customers need and Google loves.
Conversion Content
On page 'category funnels' that keep web visitors moving towards the shopping basket or booking engine.
Search-Optimised Video
Video guides, how-tos and other high-value, search-driven video that gets you ranked and wins the order. We're big believers in video.
Category Killers
In Fashion, product names change weekly but categories persist. In travel, destination-based keywords don't change over time. Our Category Killers program seizes these flagship keywords and locks them in so competitors can't win them back.
Cultivate
In which we leverage the online influencers and social media hubs to drive you towards nirvana (Sustained Search Advantage). Including:
Authority Benchmarking
Mapping the most powerful influencers in your market; which ones have the most authority (as Google defines it) and how you and your competitors are doing at harvesting that authority.
Link Science
Our proprietary methodology and toolset for evaluating the real value of every backlink, then increasing your Share of Authority. This goes far beyond the plain, vanilla link-building that the SEO drones do all day.
Rocket Fuel
Our growing portfolio of influencer relationships within specific market segments. We know the bloggers, the social media mavens, the nationals, the specialist media - plus specific influences for key search personas (families, silver surfers, luxury lovers...)
Social Leverage
Turning your happiest customers into online advocates using social media, affinity programs, badge schemes and review sites.
A word about process
Our services ramp up from solid SEO execution to strategic optimization to outrageous innovation.
It all comes down to how ambitious you are, how much expertise you have in-house and what other agencies you like to work with (we play well with others).
- Some clients want us to focus on “doing“
And were enthusiastic, rigorous doers. - Most want us to help them think
To come up with great strategies and killer tactics. - And some put the whole search challenge into our hands setting us free to execute, innovate, measure and constantly drive up results and revenues.
Frankly, the more you ask of us, the better.
But we recognize that we need to earn our way up the scale. Wherever you aim us, the Propellernet process is an iterative spiral of goodies that tend to follow a path like this:
Discover > Conceive > Deliver > Prove
Picture charts and graphs that go up and up some more. Picture your board calling you in to throw rose petals at your feet. Picture yourself on the cover of Rolling Stone. Thats where all this is going...
So thats what we do
But the real difference is in how we do it.
We call our unique approach Authentic Search™ and its changing the way travel and retail companies market themselves online.