Online PR

Why you need online PR

When it's fully integrated with your entire digital strategy, creatively targeted at the right customer personas and promoted among the right networks, online PR can deliver startling results:

  • Improved search positions
  • Direct traffic and sales
  • Increased brand awareness in the places where your target customers spend their time

And because online PR also has a long life span these benefits don't disappear overnight, making traditional PR look somewhat redundant.

Online PR track record: We have one of the most creative online PR departments in the business, just read about our work for King & Allen.

What revenue uplift would you see if you leveraged online PR? There's only one way to find out.

Meet the Advocates

  • Navindar Thaliwal
    Navindar Thaliwal

    Name: Navindar Thaliwal

    Organisation: Furniture Village

    Job Title: Marketing and Online PR Executive

    Furniture Village is a leading furniture retailer, with stores all over the UK and a strong TV and web presence (www.furniturevillage.co.uk). We've been managing their SEO since 2006, improving their natural positions for key terms such as beds. Our extensive online PR work has gained them some strong links and further improved these positions.

    The work you've (Stella) done with our Park Lane TV bed is fantastic. You've really helped push one of our key products which has the wow-factor and secured some great coverage. In fact, it's become our best selling bed which I'm sure has been aided by all your work. Not only did you secure coverage on some key target market websites, but I'm also delighted with the significant jumps we've made as a result in Google for 'beds' - exactly what we wanted.
  • Janet Irwin
    Janet Irwin

    Name: Janet Irwin

    Organisation: The Telegraph

    Job Title: Online Aquistion Marketing Manager

    Telegraph.co.uk is the online channel of the Telegraph Media Group. We started working with them in 2007 and immediately smashed targets in the first three months, by achieving a 700% increase in unique visitors to their Travel section, as well as almost tripling the conversion rate of visitors from their Jobs section. This is thanks to a unified approach including PPC, online pr and some clever conversion optimization.

    The articles aimed at the cruise market worked really well with some good coverage and some solid inbound links!
  • Jo Geary
    Jo Geary

    Name: Jo Geary

    Organisation: Sovereign Luxury Holidays

    Job Title: Online Marketing Manager - TUI Specialist

    Sovereign Luxury Holidays (Part of TUI Travel PLC) is a luxury travel brand, operating worldwide in some of the most exclusive destinations (www.sovereign.com). Propellernet jumped on board in 2007 to manage their paid search and do extensive online PR, as well as making SEO recommendations, resulting in some very positive online results.

    The family-orientated content you’ve been spreading online has clearly worked well, Sovereign's family holidays are booking online more than ever now. I’m thrilled with the results and think you successfully targeted all the right sites to place content on, which has resulted in qualified leads and lots of valuable links back to us.
  • Sean Caulfield
    Sean Caulfield

    Name: Sean Caulfield

    Organisation: To Tuscany

    Job Title: Managing Director

    To-Tuscany.com are a villa rental company covering Tuscany and Umbria (http://www.to-tuscany.com). They came to us initially in 2008 on the back of Gary's SEO skills in and since then have moved their PPC campaigns over to us as well. We've also worked our Propellernet magic on To Tuscany in the form of conversion optimization, social media and online PR - booking some great results!

    Propellernet have pushed out some great Online PR content for us, focusing on some lucrative target markets like the wedding market. With the help of Annelies we're slowly becoming a one stop shop for useful info on Tuscany through our informative travel guide as well.