Content Creation

Just how important is well crafted content?

Very. You can use content to unlock more of your brand's revenue potential to increase engagement at virtually every stage of the customer journey:

  • Content is a vital component to raising awareness, for example through PPC and natural search
  • Content is crucial to Conversion Optimisation - it can be the critical factor in whether people buy from you
  • Email content can boost loyalty dramatically, increasing the lifetime value of every customer

Knowledge: Our talented in-house content creation team are skilled at engaging your ideal customers, always applying Persona Insight to understand not only what makes them tick but critically, what makes them act. 

What revenue uplift would you see if you improved your content? Find out!

Meet the Advocates

  • Jim Lynch
    Jim Lynch

    Name: Jim Lynch

    Organisation: Northern Gas Heating

    Job Title: Marketing Director

    Nothern Gas Heating is a nationwide provider and installer of gas central heating systems and combination boilers (www.northerngasheating.com). Since starting work with them in 2008, our focus has been on paid and natural search, but we have also helped their homepage conversion propel forward with some crafty changes to the layout and copy.

    I really like what you've done with the content on our new homepage. The money-saving message is a lot clearer and the enquiry buttons jump out more. It reads well, puts across the key messages and above all it's converting at a much higher rate.
 
 

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