Buzz Monitoring
8 ways to keep your finger on the pulse
The internet is a conversational medium and if you want to keep on engaging people with your brand it's essential to keep track of the conversations that people are having about you.
These are some of the ways we use buzz monitoring to keep you in the loop:
1. We track references to your brand, competitors and related industry terms
2. We keep an eye on the conversation wherever and whenever it happens, including on blogs, forums, social networks and news sites
3. We proactively identify active and reactive PR opportunities
4. We use buzz monitoring to find your brand advocates
5. We monitor conversations around your specific campaigns and brand initiatives
6. We always tie in buzz monitoring to all your other marketing initiatives including paid search and offline advertising
7. We'll identify the sentiment behind the discussions around your (and your competitor's) products and services and apply weighting to these opinions, based upon the authority we think they hold
8. We handle any serious issues with our Reputation Management service
For more ideas of how Buzz Monitoring could benefit your brand, just get in touch.
Meet the Advocates
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