If creative is a way of looking at the world differently to change an audience’s perception of something, we are creative in all we do. In partnership with our strategy & insight team we create ideas that do just that, and help our client’s brand to be found.
Our creative team is the whole agency, because we genuinely believe a great idea can come from anywhere. But it’s most likely to come from an illuminating insight derived from search, and always as a part of a broader brand strategy.
Knowing how to spot the value of a great creative idea, and where it sits in the content plan is down to a small team of creative thinkers and producers who, like our Insight & Strategy Team, powerfully orbit the core services at the heart of the agency.
We’re increasingly finding that our content for relevance is competing against traditional marketing forms from pureplay creative agencies.
If it deserves to be found all content should be creative. Content for relevance, shouldn’t just answer a query; it should exceed our audience’s expectations in entertainment, usefulness and information. We’re increasingly finding that our content for relevance is competing against traditional marketing forms from pureplay creative agencies. If we want it to be shared and engaged with we need to produce creative work of the calibre you’d from a tier one advertising agency. That’s why we’ve hired people from that background to inspire the wider team.
Just as, four years ago, it was revolutionary to introduce PR expertise into a search agency, we were one of the first SEO agencies to recognise a need for more inspiring ideas with which to power our PR and content teams. A guiding principle for our creative work is to ask if we’re creating something that people will find inspiring, entertaining or useful. If the answer is yes, we go on to execute assets that generate links, social buzz. We’re fluent in all media that can get an idea to travel – film, photography, social, design, music, animation and documentary – working with an extended network of collaborators we are free to create the kind of content for recommendation that has the same effect as great marketing, but with the measurable outcome of improved search rankings that lead to increased revenue.