The Rocket Newsletter
March 2010
It's been back to basics this month as we have looked at natural search results for a couple of large online retailers – one of our favourite sectors to work with. Everyone knows the importance of being on page one of Google but did you know that the difference between 3rd and 9th could be as much as £30k per month? It is if you are selling LCD TV's and it could be a similar amount for your business. You should work it out. Benefit from our expertise and read Gary's blog post where he shows you how to prioritise your keyword and SEO efforts.
Elsewhere, it's been a month of meeting and greeting here at Propellernet HQ with new faces, awards ceremonies and networking events-galore. As well as welcoming new guys Rik and Stefan (featured in Staff Profile) we've been getting out and about, meeting lots of our industry peers. This included attending the Travel Marketing Awards where we came away as winners. We're delighted to be able to add another trophy to our cabinet and hope to further add to our collection throughout 2010.
Best Regards,
Is UGC as we know it under threat?
Dave Lees takes a look at the problems faced by website's that rely on user generated content, as the legal world slowly catches up with the ever-evolving World Wide Web. Could Twitter one day be prosecuted for hosting libelous Tweets and what would that do to the freedom of the internet?
SEO for large retailers: prioritise or plummet
So, you're an online retailer- you've ticked all the usual on-site SEO boxes and you've jumped up Google's rankings a noticeable amount for your key terms. Gary Preston explains why that simply isn't enough in an online world where even a page one position in Google doesn't always guarantee lots of sales!
Staff Profile
Name: Stefan Hull
Role: Business Director
What's your favourite website and why?
I've been visiting NOTCOT.ORG for a couple of years and it remains my go-to website when I'm looking for inspiration. It showcases an eclectic mix of stuff and constantly surprises me.
Why Propellernet?
I really liked the new offices. But seriously, I first met Jack about five years ago and have admired Propellernet from afar since then. Jack was always the first person I turned to for advice about search and online PR. So, when the opportunity came to join the team I jumped at it. It's the perfect opportunity to apply my broad business experience in the world of digital marketing.
What three items would you take to a desert island?
1. A full-size American pool table (and a bloody good cue)
2. A little bebop drum kit with a simple selection of cymbals
3. A chaise longue
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Rocket News
Stefan Hull joins the Rocket
We're delighted to bring you news of another new team member here at Propellernet HQ. Stefan joins as our Business Director and will be working hard to bring in lots of new clients as we continue to grow. Check out his profile below to find out more about our newest rocketeer.
Travel Marketing Award Winners
We are the proud holders of a bright pink cube as a result of winning the ‘Best Use of SEO Award' for our Flourishing Families campaign for Sovereign Holidays at the 2010 Travel Marketing Awards. The Sovereign team enjoyed entertainment by special guest Tim Minchin and proudly walked into the office the following day with the award – which matches our boardroom decor quite nicely! Take a peek at some pics here.
Meet Our Newest Intern - Rik Turner
We love having interns around the office and Rik is no exception to the rule! He's been busy getting stuck into some great search work for a whole load of our clients and we look forward to having him around for another month. Rik comes to us having just finished a maths degree at Sussex Uni. We're still looking for an intern to work with us later this year so register at the Sussex Internship Programme website.
Social Mayhem
they shared it, we loved it, we've shared it