The Rocket Newsletter
June 2010
At long last the World Cup is upon us – and we're loving it!
It’s been fascinating to see how such a massive sporting event has affected the worlds of search, online and social networking. Remember, networks such as Twitter were only just in existence last time the tournament was on. So for the first time footballers, such as Kaka, are engaging with fans directly all around the World. We wonder if there will be any social media own goals?
More importantly for brands, search volumes for World Cup related terms are huge; in the first week of June one in every 155 online searches in the UK mentioned the World Cup! Even searches for flags have rocketed so perhaps it’s worth investigating to see if you can capture some of that traffic.
In the mean time we will continue our World Cup fever with an office sweepstake, our very own fantasy football super league and, of course, cheering on England!
Best Regards,
Hotspotting Videos: Our Latest SEO-PR Tactic
Our SEO-PR galaxy includes an array of different, link building tactics including product placement, blogger relations and using topical news hooks (the World Cup, for example!). Last month however, we stepped up the creativity on our video work and branched into hotspotting; the creation of an interactive layer on videos. Take a look at Sophie’s blog post and learn about the great results that can be achieved with some really creative link building.
Ashtrocity in the Travel Industry
We love working with travel brands and are even Travel Marketing Awards winners! So, when the infamous ash cloud struck back in April we knew there would be repercussions for many of our clients. Eshe takes a bigger picture look at the effect the cloud had on the industry as a whole and the tactics we used to support our clients throughout the ashtrocity!
Propellernet elects a Fun Minister!
We’ve sensed that our fun and wellbeing activity needed some direction for a while now and what better way to achieve that than by electing a leader?
We had our very first fun-election last week, which saw Rik and Stefan become Propellernet’s inaugural Fun Minister and Deputy Fun Minister respectively. Read Jack’s post to find out what their new jobs will entail.
Staff Profile
Name: Neil Cains
Role: Account Director for the Charity and Finance sectors
Tell us a joke
I went to ask about yoga classes for beginners the other day. The Instructor asked, "How flexible are you?" "Well" I said, "I can't do Mondays"
What's your favourite website?
As a very keen but often frustrated surfer (because of the lack of waves hitting Brighton beach), my favourite website is magicseaweed.com. I check it daily to see if there’s a swell coming near, only to discover that 90% of the time there isn’t! With surf forecasts, an online shop and an active community it’s a one stop shop for me to get my fix when there aren’t any waves.
What is the biggest tip you could give to a brand?
It's really for the same reasons that I like Magic Seaweed so much – they're useful, informative, relevant, accessible, honest and entertaining... in my opinion, the same traits that make people interesting in real life! If brands can get that right, they'll build trust and loyalty from customers and will ultimately succeed.
Newsletter Tools
Rocket News
- Propellernet at Social Media Marketing conference
Stefan will be speaking about social search and viral networking at the 2010 Social Media Marketing event today! If you can't make it, you can see his intro video here.
- Welcome
We're delighted to welcome onboard Neil Cains! Neil joins us as Account Director for the Charity and Finance sectors and will be cracking on with great work for existing clients as well as seeking out new ones.
- NMA Effectiveness Awards
Members of the retail team will be getting glammed up and heading to the Grosvenor House Hotel next week, for the New Media Age effectiveness awards. We've been nominated for our work with SportsShoes.com which includes product placement and an advocacy scheme and we're keeping everything crossed that we can add to our trophy collection!
- The Newsletter's Changing…
Our newsletter is for you- the people who read it! So, if there's something you'd particularly like to see in future editions, tweet us @Propellernet!
Social Mayhem
they shared it, we loved it, we've shared it