The Rocket Newsletter
July 2009
Summer time is here and we've been flexing the work hard, play hard mantra! Our 'Corporate Burnout' coverage on BBC News Online and the Observer for rehab centre The Causeway Retreat can be counted as a true PR victory. We've taken inspiration from this important issue, and spurred on by our seaside location, have decided to inject some more fun into the team with the launch of our wellbeing project. Our lunchtimes and evenings have been filled with stimulating activities such as flying kites, beach walks and barbecues as part of an ongoing project to refresh our minds and cleanse our souls. And during all this mayhem, a creative ball of energy boarded the rocket as well: Welcome to the team, Lucy Freeborn, our new creative director! Get the low down on Lucy in this month's staff profile.
Best Regards,
The PageRank sculpting and rel=nofollow debate rages on
SEO strategies everywhere are getting a bit of an overhaul and it's down to one man: Google's Matt Cutts. His recent comments on nofollow links being used in a PageRank sculpting context kicked up a storm and the debate is still raging. In this post, Nick Moores explains what it's all about and gives his own views on the subject.
Getting personal with your customers
Forget about ABC1s and C2DEs, do you know 'The Generous Granny' or 'Dave the Bachelor'? These days it's all about getting into the minds of individual customer personas. Who are they and where do they spend their time on the net? If you know that, you've got much more chance of reaching them with a tailored message. Our PR guru Natalie tells us why.
Online PR - Not just about relationships with the public
We secured some great online PR coverage for The Causeway Retreat from the online PR Holy Grail this month: BBC News Online! Find out here how we did it and why journalist relationships are so hard to build up and yet so essential to achieve great results.
Staff Profile
Name: Lucy Freeborn
Role: Creative Director
What's your favourite website or blog?
Favourite websites at the moment are twitter.com, icanhascheezburger.com and awkwardfamilyphotos.com I firmly believe that laughing at least once every day prolongs your life!
What current industry hot topic are you following?
The Byron report: the development of advertising behavioural targeting and the huge advances in technology that are opening up our personal lives to the online audience appear to be at odds with the governments report on tackling online privacy – especially for children. What will the implications be and how far will they go to enforce it? We will see.
What is the biggest tip you could give to a brand?
Safeguard your brand and products reputation at all cost. Who buys from Ratner's now?!
Newsletter Tools
Rocket News
- Wellbeing project launched
We've just launched a company project focusing on staff well being, looking at getting people out the office at lunch times to enjoy the sunshine. So far we have been kite flying and had some Friday lunch time BBQ's…yum! - Are you tough enough? Still no challengers
On July 26th Jack, Linda and Gary are heading up to Wolverhampton to take part in this year's Tough Guy. It's their 4th year competing and we are still yet to be challenged. It's not too late to join them, if you're up to the grueling course! - Lucy swims at OMS with online PR presentation
We threw our latest rocketeer, Lucy, in the deep end in her first week with a presentation on online PR to 130 people at the Online Marketing Show…and she swam beautifully! Email us at rocket@propellernet.co.uk for a copy of the slides.
Social Mayhem
they shared it, we loved it, we've shared it