The Rocket Newsletter
December 2009
With our Christmas party complete and the distant sound of sleigh bells fast approaching, we were delighted to have been shortlisted for the "Most Innovative Digital Marketing Agency" category for the Econsultancy innovation awards. This month has also seen us secure some fantastic coverage for clients, including an interesting article and video for Gala Bingo on iVillage.co.uk. iVillage is a leading Woman's lifestyle site with 3.5 million unique users per month…an amazing result!
Even in the cold winter months, Propellernet continue to keep active. In an epic battle of the businesses which is being run by The Sussex County Sports Partnership, Propellernet are sitting in 3rd place after the first event, netball. In January the team go to battle once more, when they hit the court for the next event, basketball.
Finally, we'd like to take this opportunity to wish you all a fantastic festive season, and a very merry new year!
Best Regards,
Corporate suicide or earth-shattering money making scheme?
While the rest of the world prepares for the season to be jolly, Rupert Murdoch gets the grump with Google for "Stealing news content", despite Google getting news organisations 100,000 clicks a minute! Search Consultant Dave Lees gives the full scoop on the story.
How to create a successful online PR campaign: 3 great examples
.jpg "3 Successful online PR case studies")
Here at Propellernet we like to stay sharp and keep a watchful eye on great innovations and campaigns by brands online. This month Eshe Brown takes a look at what makes a successful online PR campaign and illustrates this with 3 of her favourite examples from recent months.
Staff Profile
Name: James Pearce
Role: Online Marketing Intern
How did you get into online marketing?
Well I started my life in media as a student, as well as being a musician in a band. Over the last 5 years I have become more interested with new ways of spreading the word about the band. With my degree in Interactive Media, web 2.0 and user generated content was starting to change the face of the Internet. So since then I have been keeping my ears to the ground finding new ways of marketing online for free. I love being involved with potential fans and talking on a one to one basis, establishing relationships.
Tell us about your favourite website/blog?
I have recently fallen in love with a website called Netvibes. It's a great application based site where you can compile your favourite social media sites, blogs and RSS feeds all in one place, it's a really useful tool, and a great time saver! Another site I like is called Twellow, which is a really useful site for searching for Twitter followers.
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Rocket News
Stu donned his Santa suit to compete in Brighton's Santa Dash, raising money for Crisis. Stu completed the 5km course in an impressive 21 minutes 40 seconds, finishing in the top 20.
Well done Stu!
After four years of trying to win the coveted Cardens Charity cup, the Propellernuts, in glorious fashion beat the iCrossing Team 4-1 to take home the silverware. In total they scored 14 goals, and only conceding 1! A fantastic result for the Propellernuts.
In the final event of the year to honour his brother Luke, Jack raised another £2000 for the Depression Alliance bringing the grand total for the year to over £27000! The event was a great success and the team partied until the early hours of the morning.
Social Mayhem
they shared it, we loved it, we've shared it