The Rocket Newsletter
August 2009
YouTube showed its awesome force again this month when musician Dave Caroll used it to vent his frustrations over the manhandling of his guitar by United Airlines employees. In his jokey music video, he caused their share price to drop and their reputation to flop…more in our social mayhem section.
We've been inspired ourselves to get in front of the camera, with our very own 'Meet the Team' video which is currently in full production and has even seen Superman visit the Propellernet rooftops. Maybe he was attracted by the many creative ideas bouncing off the walls following a series of brainstorms led by our brand spanking new Creative Director Lucy Freeborn – all ready to be injected in our clients' customer journeys of course.
All this while more glorious sunshine has seen us attending a lovely day at the races, filling our lunches with frisbee sessions, playing beach volley and pitch and putt. And since the search partnership between Microsoft and Yahoo, the question on all of our lips is this: is Bing the new 'thing'? What a month!
Best Regards,
Advocacy – Brand Nirvana
We've told you before and we're telling you again – advocacy is majorly important in the customer journey because it gets your happy customers spreading the love to others, at no cost to you. Don't you just love word of mouth marketing?! Harnessing brand advocates is our recession busting tip of the month. Here, Gavin explains how we've helped some of our clients reach that 'Brand Nirvana'.
Is this the end for last click wins?
In this blog post, search consultant and reporting specialist Stu Bowker explains how web analytics has 'a new kid in town'… Contribution Reporting. This new type of reporting includes every traffic source leading up to an online sale and is set to revolutionise the whacky world of web analytics! With the help of a simple example, Stu explains how it all works.
Staff Profile
Name: Aaron Kempen
Role: Search Consultant
What current industry hot topic are you following?
I'm very intrigued by Rupert Murdoch's plan to start charging readers for all his newspapers' online content and interested to see how it will affect the industry. I think most people are now so accustomed to reading the news for free every day that they will simply go elsewhere rather than start paying for it.
What is the biggest tip you could give to a brand?
If you're selling something on your site, make it as obvious as possible how to buy online or make an enquiry. I'm still regularly baffled by how difficult it is to convert on some big brands' websites.
My favourite film?
Terminator 2: Judgment Day. Pure sci-fi perfection!
Newsletter Tools
Rocket News
- Ladies Day at Brighton Races
We enjoyed a lovely day out last week at Brighton Races. Unfortunately no big wins, but the sun was shining and the Pimms was flowing. - Superman lands on Propellernet Towers
Our very own resident superhero aka Jim 'Clark Kent' Jensen made an appearance on the propellernet rooftops for the filming off a new 'Meet the Team' video, with a twist…coming soon, so watch this space! - Linda and Jack are Tough Guys!
Linda and Jack competed in Tough Guy for the 4th year running both posting respectable times, despite many exhausting changes to the course.
Social Mayhem
they shared it, we loved it, we've shared it