About the Travolution Awards

The Travolution Awards recognise companies which excel in the fields of online travel distribution, digital marketing and technology. Judged by a panel of proven business leaders, experts and entrepreneurs, they are the UK travel industry's highest accolade for innovation and excellence online.

About our winning entry

Using our unique Revenue Potential Model (RPM) we identified that 'villas in Tuscany' was a lucrative term to prioritise. Prior to the campaign, To Tuscany were outside the top 100 for many key search terms and the site suffered multiple technical  issues and poor conversion rates.  Using a blend of technical on-site recommendations and Persona-led link development, we drove incremental positional jumps. 'villas in Tuscany" increased from position 19 in Google in January 2009 to No.1 in January 2010.

How we wooed the judges

The judges commended the way we embedded ourselves within our client's company, working to gain an intimate understanding of its requirements and, crucially, those of its consumers. We demonstrated an understanding of the whole customer journey and how it applies to SEO, putting the consumer at the heart of the process.

A happy client

"Propellernet are miles ahead of other agencies and achieving No.1 in Google for our key term is testament to their creative and results driven approach to SEO. They are always working on new and innovative ideas to ensure we stay ahead of our competitors."

Sean Caulfield , Managing Director , To Tuscany