About the Travel Marketing Awards

Judged by movers and shakers in the travel, creative and marketing industries; the Travel Marketing Awards recognise, reward and showcase the best and most innovative work across the sector.

About our winning entry

The Flourishing Family campaign we ran for Sovereign Luxury Holidays was the winning entry in the Search Engine Optimisation category, and judges were impressed with the results we achieved with our unique blend of SEO PR. In a nutshell, here's what we did...

Our innovative approach to SEO uses our strategic planning tools: Revenue Potential Model (RPM) and Persona Insight. We identified significant revenue potential around the key terms 'family holidays' and 'luxury family holidays'; while our persona insight research highlighted the 'Flourishing Family'. By creating persona-engaging online content, seeding PR features with anchor text links on relevant authoritative websites and pushing out regular holiday offers to key online media, we achieved a number one position in Google for 'luxury family holidays.'

How we wooed the judges

Judges were particularly impressed with the number one Google result we achieved through our unique blend of SEO PR, which sets us apart from traditional online PR agencies.  We also now have a lovely pink Travel Marketing SEO award, which sits in our awards cabinet!

A happy client

"The 'Flourishing Families' campaign has contributed to a significant increase in the proportion of holidays that are now booked online with Sovereign."

Jo Geary, Online Marketing Manager, Sovereign Luxury Holidays