Propellernet Clients first to feature with MSN

Following months of beta testing, the long-awaited Microsoft adCenter launched in the UK in mid-August.  As one of the top agencies, Propellernet were directly approached by MSN and invited to be among the first to advertise.

Over 50% of our clients are now live on the MSN network, with the rest to follow imminently.  Results so far are looking very promising.  Average costs per click are currently significantly lower than on other search engines, leading to a reduced cost per acquisition and a better return on investment.

Due to our early inclusion, there is naturally less competition thereby giving Propellernet clients greater visibility at a lesser cost.  This will no doubt change as more advertisers go live on the MSN network, but we thrive on healthy competition and look forward to the new challenges this presents!

MSN UK and Yahoo! UK currently have approximately 6% market share respectively.  The UK search market is dominated by Google with around 76% market share.  At Propellernet we believe that our clients should benefit from the widest reach possible in order to target the optimum amount of users.  As a result, we roll out most campaigns across at least 2 of the major search engines.