Top 10 Tips – Turning Clicks in to Customers

What’s the point of driving traffic to your website if the searcher is unable to find what they’re looking for?  It’s like getting dressed up to go out and then hiding in the toilets all night! You’ve already paid for the click so you don’t want to waste it. This is a subject that Propellernet holds close to its heart.  We want our Pay Per Click campaigns to drive your business. This is only going to work if the site that your traffic lands on is set up to catch that business. These are our Top 10 recommendations to get the most out of a visitor to your site:
1. Create specific landing pages – remember that a good pay per click landing page isn’t necessarily the same as a good web page.  It is essential to create and maintain a good user experience and to keep the page simple
2. Multiple calls to action encourage conversions.  Make converting the easiest thing to do on the page using strong prompts to purchase.
3. Have a clear ‘contact us’ form that is easy to find and simple to fill in. A question answered could be the difference in making the sale.
4. Establish dialogue. Create value from the ‘click’ even if they don’t buy anything by capturing email addresses for future contact.
5. Minimal distractions (eg flash, pop-ups)
6. Focus on selling the benefits to the client rather than talking industry jargon
7. Clearly define your USPs and what makes you stand out from the competition
8. Ensure navigation is clear and simple
9. Keep your payment system on site. It’s a bad user experience if they’re redirected to Paypal or Worldpay
10. Continuity of language and tone with any offline and online advertising