Tips on how to utilise "Social Media" for your business

If you've read our explanation of Social Media's impact on your link development and online PR strategies then you'll know your customer acquisition strategy is going to rely even more on thorough planning and great content. No-one said getting to the top - or staying there for that matter - was going to be easy. We trust our Client Corner will continue to help you with both.

Social Media Top Tips

• Don’t be tempted to dive into the latest social media technology or network for the sake of it. Create a strategy around your target audience and establish the best ways to reach them. Facebook or a blog isn’t always the answer. Seek out online forums specific to your industry, monitor them and establish how you can contribute effectively and provide value.
  
  
• Create content that is informative and useful to your prospective customers, as opposed to a “sales pitch”.
  
  
• Ensure your traditional PR or editorial is optimised for the web, with the necessary keywords, phrases and links embedded within it.
  
  
• Remember, organic growth of your content online (not just on your own website) will enhance Natural Search rankings. It is a continual process and you should be thinking about how you can consistently provide meaningful information to your online audience.
  
  
• New social media mediums are emerging all the time. Try and keep abreast of them and think of how they may be of use to your target audience. If they have no benefit...ignore them.
  
  
• Regularly monitor brand reputation online and see how favourable comments are concerning your organisation or industry, and think carefully on how to respond and whether you should contribute to any online discussions. Everything is archived on the web, so impulsive comments posted years ago are always there to haunt you.
  
  
• Online PR done well will directly attract visitors to your site; enhance your Natural Search rankings and enhance your brand reputation.

With this checklist in mind give Propellernet a call today so we can go in to more detail about the next phase of your online customer acquisition strategy.