Tough times for Social Networking Sites

So has the bubble finally burst on the Web 2.0 generation?  Social networking sites are household names, and part of everyday life for teenagers and adults alike.  However, are they becoming unmanageable beasts, coming unstuck by the very user driven content that they have championed? Below are some of the best stats and links about Social Networking and how the powers that be are working against them. 

Facebook has seen massive growth in the last 6 months.  Started by a Harvard drop out, the Facebook empire is now worth an estimated $6million.

Employers are getting wise to the addictive nature of these sites and have already started blocking access.  8 out of 10 firms with necessary filters are now choosing to do this.

Video sites have also incurred the wrath of IT managers, and just over half block access to You Tube, whilst 64% prevent staff streaming and downloading video content altogether. 

Conclusions:

The rapid rise in popularity of social networking has generated a mass interest from the advertising world.  The very nature of these sites means that the exact content and opinions contained on them can not be completely controlled.  So how do advertisers target their campaigns effectively?

This is the question being asked of the Social networking sites at present.  The internet is constantly evolving, and they have been responsible for driving a lot of the change in recent years.  Their challenge now is to maintain the youth culture and freedom that these sites represent, without alienating the advertisers who drive their profits, and want control in their marketing strategies.

The team at Propellernet is more than happy to chat through any questions you may have.  Just give your account manager a call.