Persona Insight
Love your customers!
The Flourishing Family... The Uber-Wealthy Young Couple... The OAP Adventurers...
Is your brand trying to talk to them all at once? Because it's impossible to be all things to all people (especially online) and now is the right time to get personal with your customers.
Persona Insight is a modelling tool that acknowledges people are more likely to engage with you if you talk to them as individuals in the right way, about the right things and in the right place and time.
Propellernet campaigns unlock more of your brand's revenue potential by using Persona Insight to get a holistic view of your brand, your customers and their unique customer journey.
This is how it works: Sovereign Luxury Holidays
Families were identified as a crucial persona group for Sovereign Luxury Holidays. We knew we could leverage significant revenue potential for the brand if we targeted our online marketing at this group.
We applied a mix of natural search, PPC and online PR on sites like Mumsnet, the UK's most popular parenting website, to raise awareness and boost consideration of Sovereign's offering to families.
Simultaneously, we optimised Sovereign's website content with the right messages for this key persona to push commitment.
And the result? A significant increase in online bookings from families.
What revenue uplift could you leverage by working with personas? Get in touch to find out...
