Loyalty

Why when you've sold one has the competition sold ten more?

Picture this - you've successfully nailed the awareness and commitment stages of your customer journey. Each customer costs you a mere £10 to acquire via pay per click, blowing your competitors outlay of £30 per customer completely out of the water. You're over the moon.

But consider this...

While you obsessed over Google and conversion rates, your competitor worked tirelessly on securing loyalty. Their average customer now comes back to buy at least ten more times with an average order value of £20 each time - they'll easily generate over £200 per customer from their initial £30 marketing spend.

You, on the other hand, are spending £10 acquiring each customer and only generating £20 in total revenue.

The result?  The competition can now happily increase their paid search bid prices and force you out of the market. Unless you do something about loyalty...

How it could work for you

Here are just two ways you can help secure loyalty:

• Give people reasons to trust you; provide up-to-the-minute out of stock messages, prominent contact details and a solid returns policy. 
• Send timely email updates to customers, segmented by Personas, in exactly the right tone and style and with products and incentives you know they'll appreciate.

For more ideas, and to find out how much more revenue you could leverage by improving Loyalty, just get in touch.

Read more about our approach to Loyalty in this in-depth newsletter article.

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