Consideration

So, what does actually connect LinkedIn with TripAdvisor?

LinkedIn and TripAdvisor are both highly regarded websites that have influence on whether people buy or avoid products or services like the plague. Round here, the 'weighing up' stage of the customer journey is known as 'consideration' and sites like these are vital to boosting it for your brand.

Think about it:

  • Would you consider a consultant with plenty of LinkedIn contacts and recommendations or somebody who didn't have a profile at all?
  • Would you consider booking a villa with several excellent reviews on TripAdvisor or a villa without any reviews at all?

You get the idea.

All the advertising in the world cannot compete with word of mouth - let us help leverage it for you.

How we've utilised LinkedIn and TripAdvisor:

LinkedIn: Alium's key strengths are their people so we actively promoted their top consultants' LinkedIn profiles. This added weight to their already credible reputation online and helped move clients smoothly through the consideration stage. It didn't hurt their search rankings and online presence either.

TripAdvisor: We've encouraged several travel clients to provide opportunities for happy clients to tell their good news stories on TripAdvisor. If you don't ask, you don't get. And it works.

What revenue uplift would you see if you leveraged Consideration? Find out!

Read more about our approach to Consideration in this in-depth newsletter article.

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