Commitment
Turning visitors into buyers
Each stage of the customer journey is vital for your brand, but far too many businesses are missing valuable opportunities to boost revenue at the commitment or 'conversion' stage - the point at which people finally decide to buy from you.
Consider this: How often have you as a consumer set out to buy a product from a recommended site only to change your mind at the last minute and buy the same product elsewhere?
It happens constantly.
But you'd be surprised at the difference our conversion experts can make to your sales, with just a few simple changes...
How it works: Northern Gas Heating
For our client Northern Gas Heating, we felt that the biggest uplift in revenue potential would come from improving commitment levels.
Our conversion experts designed two new variations of the homepage and put them into an automated test, using the resulting analytics to test their individual performance.
The result? Our variations showed a 83.8% uplift in conversions over the original in just one week.
What revenue uplift can you expect when you improve Commitment? Contact us to find out.
Read more about the Commitment stage in this in-depth newsletter article.
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