Advocacy
Sharing the love
Advocates are the glittering jewel in every brand's crown - high value customers who are not just loyal but also active in persuading other people to buy from you.
Because personal recommendations are far more effective than other forms of marketing, advocacy is the ultimate goal of any customer journey.
If you've succeeded at winning hearts with a great brand experience and great loyalty strategies - now it's time to actively encourage people to become advocates for you...
How it could work for you
Blogs, forums, social networks, review websites and twitter feeds are all wonderful platforms for advocacy that might be more powerful than all of your other marketing efforts put together.
We can develop advocacy strategies that give your customers the opportunity to act as advocates via the social web, such as inviting them via email to post their positive testimonials on review websites.
We also work to ensure you're giving your advocates a platform on your own website. Consider how Amazon uses an authentic 'warts and all' advocacy strategy by encouraging positive and negative reviews on every product it sells.
Advocacy works for Amazon and it could work for you too...
So, what revenue uplift can you expect if you leverage Advocacy? Contact us to find out.
Read more about our approach to Loyalty in this in-depth newsletter article.
