Propellernet Shortlisted for the Travel Marketing Awards
08 February 2010
We are pleased to announce that we have been shortlisted for the 'Best Use of Search Engine Optimisation' category, for our work with Sovereign Holidays, at the Travel Marketing Awards!
The Travel Marketing Awards is the only travel industry event of its kind recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry.
This year's Travel Marketing awards are taking place at the Sheraton Park Lane Hotel on March 15th 2010.
'The Best Use of search Engine Optimisation' Category
Our entry focused on the 'Flourishing Families' campaign for Sovereign Holidays. Using our Revenue Potential Model (RPM), we identified significant revenue potential for 'family' based keywords. Combining this RPM data with in-depth persona research, we conducted extensive on page SEO recommendations and embarked on a creative link building strategy.
We achieved online pr coverage with a link back to Sovereign, on high authoritative sites such as the DailyMail.co.uk, TimesOnline.co.uk and Guardian.co.uk, which drove positional jumps in the search engine.
Our work on this campaign has resulted in a no.1 position in Google for 'Luxury Holidays' and 'Luxury Family Holidays', culminating in significant increases in visitor numbers and online revenue for Sovereign Holidays.
Congratulations to everyone who made the TTMAs shortlist and we look forward to meeting some of you on the night!
