Whether it’s PPC marketing, email marketing, affiliate marketing or natural search driving traffic to your website, your landing page is critical to the campaign performance - and it’s your big opportunity to engage with a potential customer.
So why do so many sites get it so wrong, and what are the most important things to remember?
What’s wrong with my landing page you ask?
Well firstly, you have to realise everyone uses the internet differently - so don’t try to pigeon hole all users in the same place. Some users scan a whole page within a few seconds of landing on a site, while others focus on a block of text and read carefully - it all depends on the visitor.
With this in mind there are 6 things worth considering to ensure your landing page is optimised to its full potential:
Five ways to influence the minds of your potential customers - with web copy.