Let’s face it, we all love Christmas. It’s a great time of year where we reflect on the year just gone, eat mince pies, watch the Queen’s speech, listen to The Pogues on the wireless (oops DAB Digital Radio) and laugh at Grandad as he drops his false teeth in the dog’s food bowl and farts as he bends over to pick them up. However, the build up to this festive event (Christmas, not Grandad’s farting), is a frenzy of activity for retailers as they fight for customers both on and off the high street. Christmas shopping online is becoming a growing trend. I for one plan on buying most of my presents online from the comfort of my own warm home, away from the crazed masses on the wet and blustery high street. But with so much choice online, how am I supposed to choose one e-tailer over another? Here’s a few tips to help online retailers stand out from the crowd and get those all important extra sales. Read the rest of this entry...

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For years now, the success of online traffic sources has relied solely on the principle that the ‘last click wins’. This has been a major flaw in web analytics as customer journeys are often a lot more drawn out and complex that just one visit. In fact, leading web analytics company DC Storm, found that 70% of all sales consist of more than one traffic source. Their research in December 2008 also revealed that there’s an average of 3.36 visits per sale. When creating reports and performing analysis, the winning emphasis is often solely with those last clicks, and so the remaining 70% are effectively ignored. But in reality, that 70% play a vital role in the customer journey and that ever important final conversion event. Read the rest of this entry...

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This week saw the culmination of a 48 hour Twitter popularity campaign between British Comedian Russell Brand, and the US talk show host, Jimmy Fallon. (Watch the tv interview here) Before the campaign began, Fallon began with a distinct 200,000 follower head-start but it was Brand that actually achieved more in the build up to his TV appearance on 'Late Night with Jimmy Fallon' where he plugged his US stand-up and book signing tour. A combination of blog posts, tweets, retweets, Facebook updates and video pleas resulted in Russell increasing his followers by 23%, that's an additional 17,000 people he can now directly inform of his latest tour, book, movie etc. Read the rest of this entry...

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