Skittles The confectionary brand Skittles, owned by the Mars Corporation and famed for its ‘Taste the Rainbow’ advertising slogan has taken a giant leap forward online and embraced social media in a big way with the launch of its new and innovative social media campaign.
The Skittles Social Media Campaign
Skittle’s new social media campaign has taken over their entire website, www.skittles.com. The homepage has been replaced by a twitter feed, which is aggregating together all the tweets mentioning the Skittles brand. We couldn’t resist experimenting with our very own Propellernet tweet.
