The recently reported news that the Office of Fair Trading is looking to prosecute companies who pay bloggers for positive coverage of their products makes interesting news for all of us at Propellernet. Why would anyone offering quality content need to pay for coverage? Our approach has always been to develop content that offers genuine value to our target media, be that amateur bloggers, professional bloggers, or standard online media.  The fact that we use search personas and that we’re specialists in the travel and retail sectors means that we know the key media contacts well and we’re able to determine which sites are right for our clients’ target audience quickly and easily.   From there we use various inputs to determine what content will prove valuable both to our clients’ target audience and to the media that we’re targeting. The result of this approach is that we value good relations with all our key contacts from bloggers to journalists (regularly...

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As the flags are removed from windows and cars, the nation comes to terms with the fact that England are out of the World Cup after suffering the devastating 4-1 defeat to Germany. However, as the country calls for an inquiry into that missed goal, there is an industry that is quietly celebrating. Months ago, those working in the travel industry had braced themselves for the expected downturn in bookings during the tournament. Tour operators for South Africa were busy with fans traveling out to watch the matches but the majority of travel agents expected the month of June to be worryingly quiet. Booking trends show that many Brits suspend their holiday plans until the big football tournaments are over. This year was no different and the start of June remained slow with England fans determined to stay home and venture no further than their local. Read the rest of this entry...

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2010 is my 8th year in PR and this June will not only see in the World Cup (Come on England!) but it will also be my 18th month in SEO-PR and what a whirlwind those 18 months have been! In those first few hazy months of arriving at Propellernet towers, never did I think that a) mixing the worlds of search and PR would be so exciting and b) that a year and a half down the line the excitement, learning and innovation would still be going strong. Walking into a search agency was a whole new world to me. I was used to crazy PR offices, being surrounded by products and it being quite normal for people to be shouting over banging music, over ringing phones and at each other. So, when I was welcomed in by the cool, calm and collected Propellernet team I knew it was going to be quite a different experience. There was a firm handshake and we were straight to work on sharing, learning, a little heated debating and on to creating what we now know as the real SEO-PR partnership; forming what...

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Ask someone what Online PR is and the usual response refers to distributing press releases online via a newswire service, possibly with some keywords included. But in truth, true online PR is much more than this and if done well it can have an incredible impact, not just on the traditional benefits of PR around brand awareness, but on the measureable and definable benefits of your search engine rankings, advocacy, traffic and sales. In this seminar from Internet World 2010 Lucy talks about how we've achieved long lasting creative editorial links for our clients on authoritative sites like the telegraph.co.uk, bbc.co.uk, ivillage.co.uk, dailymail.co.uk and guardian.co.uk. Lucy also delves into the realm of media mapping, persona targeting, building strong relationships journalists and how important it is to develop expertise in these areas to guarantee a positive impact on your search rankings, ultimately driving brand awareness and additional revenue. Read the rest of...

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A creative approach to link development will form an essential part of any successful SEO strategy. Using case study examples, Gary talks about how to effectively prioritise your keyword targets and then delves into how you can capture that keyword revenue potential, through a creative link development strategy. To watch the video you will have to register for a FREE account with SeminarStreams.com. The register process will start when you click on the play button. Read the rest of this entry...

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This month Propellernet will be exhibiting at Internet World from 27th – 29th April, where we are set to challenge people’s perceptions of Online PR. Our team will be sharing some of its valuable SEO, creative link development and online PR expertise with Internet World visitors, on-stand and at two talks by members of the team. We will invite people to ‘explore the vast galaxy of SEO-PR’ and challenge visitors on their perceptions of Online PR. Read the rest of this entry...

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On Monday 15th of March a few of the Propellernet team travelled to the Sheraton Park Lane Hotel in London for an evening of glamour, cocktails and posh nosh and came home with a cube-shaped bright pink Travel Marketing Award (which happens to look completely at home in our colourful office.) Judged by movers and shakers in the travel, creative and marketing industries; the Travel Marketing Awards recognise, reward and showcase the best and most innovative work across the sector. The Flourishing Family campaign we ran for Sovereign Luxury Holidays was the winning entry in the Search Engine Optimisation category and judges were impressed with the results we achieved with our unique blend of SEO PR. In a nutshell, here’s what we did… Read the rest of this entry...

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