Working as a PR consultant in a SEO agency, I get sent requests from journalists on a daily basis. These requests for stories, products or just general information can often result in fantastic (linked) coverage for our clients on high-profile websites such as Handbag.com and Guardian.co.uk but recently I've noticed more and more requests coming in from, shall we say, less traditional media outlets... Retailers! In the past few weeks alone, I've spotted Boden seeking contributions for its 'new community blog' and Dune looking for 'fabulous products, across all luxury lifestyle sectors for placement in the Dune Loves grid'. It's refreshing to see - because at long last it means that fashion retailers are recognising that in such competitive online selling spaces, product alone is simply not enough to bring traffic to your website, engage shoppers and convince them to buy. Product alone won't keep them coming back either. But quality content will. Take a look at...

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“I’ve got 60 product categories. For each of those there is a generic keyword I’d really love to rank for in Google. Each of the keywords is highly competitive in its own right.   Where on earth do I start?” Sound familiar? I'm sure you understand which generics you’d like each category page to rank for. You also understand that for each of these generic keywords there will be a host of sites competing for the same keywords. Maybe you  sell LCD TVs, Women’s Dresses, Men’s Shirts, Vacuum Cleaners, (insert your category here). Obtaining top visibility for such a diverse set of products categories & associated generic keywords is not going to be easy. Go ahead and type in “LCD Tvs” into Google and you’ll see a variety of sites including LCD specialist shops, department stores as well as guide and review sites. You’ve probably already setup multiple product categories on your website, each of which is optimised to the core generic keywords...

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