We've had a number of interesting conversations with both clients and potential clients recently about how to maximise sales through international SEO.   So here's an attempt to massively simplify what is a complex area that can make or break a business! Assuming that you already have an English language .com site, there are a number of things that you need to consider before making the international plunge, outside of the extremely obvious such as the appeal of your products to an international audience.   If you're a retail business, then you'll need to consider: Whether the size of your business and the potential opportunity justifies a local language site Changes probably required to your customer database to take into account international addresses Local hosting of foreign language sites Whether you have or need an in-market sales/marketing team and whether you work to a centralised search strategy Multi-lingual customer service queries Consistency of...

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HSBC launched The  Future of Business 2011 report last Thursday and we were pleased to be mentioned. A fair chunk of the report was focused on the prospect of a manufacturing renaissance but digital communications, biotechnology and low-carbon industries were also heavily featured. The report describes Brighton as an ‘alternative economy super-city' and a 'dynamic centre for innovative companies forging novel ways of doing business'. Sounds about right. We were featured as one of Brighton's 'new breed of online marketing agencies'. Jack Hubbard, then our MD and now our CEO, is quoted a few times and if you want more detail you can find a copy of the report here But if you like things short and to the point let's just say that our company values - fun, adventure, innovation, creativity and wellbeing - are what got us noticed in the first place and keep us focused on the opportunities the report...

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It's a great end to the week for Propellernet. The sun is shining and we've bagged our second CIMTIG Travel Marketing Award! Last night, the third CIMTIG Travel Marketing Awards took place at the very glamorous and contemporary Ballroom, in the Intercontinental London Park Lane Hotel. Our Travel Team Captain, Rachel and New Biz Director, Stefan attended the awards, which aim to demonstrate marketing excellence in travel, and reward and raise the standards across the industry. With this in mind, it was music to our ears when the crown of 'Best Use of Search Engine Optimisation' was awarded to us (for the second year running!), for our 'Villas in Tuscany' campaign for To Tuscany. The judges were particularly impressed with our "innovative approach" and "impressive search engine positional jumps" for the search term 'villas in Tuscany'. Back in 2010 our 'Flourishing Families Campaign' for Sovereign Luxury Holidays also earned us recognition for innovation in SEO,...

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With less than ten days until the big man arrives and with 2011 fast approaching, here at Propellernet we’ve started to reflect on 2010 and what a year it has been! So, sit back, get yourself a hot toddy and share with us some of the highlights at Propellernet Towers... The year got off to a flying start with us moving from our rather tired offices in Hove and arriving at our bright, sparkly new office in January. Our Finance Director Jim Jensen headed up the project and we will all be eternally grateful for our beautiful creative space. Check out the making of video here. Read the rest of this entry...

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We’re winners… Again! The 4th Travolution Awards took place on Wednesday at The Boiler House at Battersea Power Station (what a stunning location). The Awards recognise companies, brands and individuals that excel in the fields of online travel distribution, digital marketing and technology so it’s only fitting that we were on hand to pick up the award for Best Use of SEO for the work we’ve done for our client www.to-tuscany.com Read the rest of this entry...

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The past couple of weeks have been livelier than usual in the Propellernet offices thanks, in part, to the buzz caused by winning Best Use of Search at last month's New Age Media Effectiveness Awards, but also because of our hard working SEO-PR team. We’ve indulged in a bit of shameless self promotion and have been entertaining journalists, photographers and even a BBC film crew! Local paper, The Argus, was keen to do a business profile on us after we explained that we'd not only been winning awards for Search, but also for being the Best Employer and the Healthiest Workplace at last year's Sussex Business Awards. We therefore invited them down to the office to show them firsthand why Propellernet was such a great place to work, and why we firmly believe that a happy workplace means healthy profits. Read the rest of this entry...

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Last night the 2010 new media age Effectiveness Awards took place at the Grosvenor House Hotel in London. With Claudia Winkleman presenting, and comedy from Milton Jones, it was billed as one of the biggest events in the interactive media industry calendar; as usual, bringing together some of the best people from the digital sector to recognise hard work in the industry and consume numerous bottles of champagne in the process! Read the rest of this entry...

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On Monday 15th of March a few of the Propellernet team travelled to the Sheraton Park Lane Hotel in London for an evening of glamour, cocktails and posh nosh and came home with a cube-shaped bright pink Travel Marketing Award (which happens to look completely at home in our colourful office.) Judged by movers and shakers in the travel, creative and marketing industries; the Travel Marketing Awards recognise, reward and showcase the best and most innovative work across the sector. The Flourishing Family campaign we ran for Sovereign Luxury Holidays was the winning entry in the Search Engine Optimisation category and judges were impressed with the results we achieved with our unique blend of SEO PR. In a nutshell, here’s what we did… Read the rest of this entry...

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As you've probably already seen, Propellernet has recently relocated to lovely new and inspirational offices in the centre of Brighton! One of the things that makes our new office space really unique is the 30-foot graffiti mural, depicting the journey from Brighton to London. We commissioned  Dave Samual, from RareKind to complete our piece. RareKind are a specialist graffiti agency, responsible for some of the UK's best graffiti artwork. A few months back, as the graffiti was in the planning stage, we decided we would find someone to help us produce a short time lapse video, capturing the creation of the Mural. We found Brighton-based camera man and video producer Greg Brand, who has done an fantastic job of doing just that! Read the rest of this entry...

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After 7 years at 40 Church Road in Hove, the time has finally come for Propellernet to move to swanky new offices in the centre of Brighton! The Hove office has served us well, but as we continue to grow and win new clients, it's time for a fresh and much needed change. We started with one room in the Hove office and over time we took over the entire building, eventually running out of space. Now we've joined the vibrant digital community in the centre of Brighton, with some inspirational open plan offices. Months of planning have gone into our new office move and it's been a love/hate project for Jim, our finance director who has done a brilliant job pulling it all together in such a short period of time. Jim worked with a number of people on the project including our designer, Nicola Gobat, whose brief was to deliver a creative, functional and innovative space for Propellernet staff to work in. Nicola has far exceeded expectations, creating a wonderful office environment to...

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