The headline might be a bit dramatic but when browsing online a number of sites seem to have increasingly psychic powers, knowing what we want, or at least what we are more likely to want. Search engines, social media sites, news sites, etailers... everybody's at it and with good reason. Search engines The search engines are always striving to provide the results that we will want to click on. This is both to provide the best possible user experience possible and also to generate more revenue if that click happens to be on a paid search result. Google personalised search is an effort to improve relevance. Search engines provide personalised search results by collecting data on our usage and behaviour as well as many other factors such as our location and the device we're searching on. Social media sites Social media sites guess what we're searching for, who we might want to connect to, who we're going to want to chat to and see updates from etc....
