Let’s face it, we all love Christmas. It’s a great time of year where we reflect on the year just gone, eat mince pies, watch the Queen’s speech, listen to The Pogues on the wireless (oops DAB Digital Radio) and laugh at Grandad as he drops his false teeth in the dog’s food bowl and farts as he bends over to pick them up.
However, the build up to this festive event (Christmas, not Grandad’s farting), is a frenzy of activity for retailers as they fight for customers both on and off the high street.
Christmas shopping online is becoming a growing trend. I for one plan on buying most of my presents online from the comfort of my own warm home, away from the crazed masses on the wet and blustery high street. But with so much choice online, how am I supposed to choose one e-tailer over another?
Here’s a few tips to help online retailers stand out from the crowd and get those all important extra sales.
For years now, the success of online traffic sources has relied solely on the principle that the ‘last click wins’. This has been a major flaw in web analytics as customer journeys are often a lot more drawn out and complex that just one visit. In fact, leading web analytics company 
We are increasingly aware of how customers are looking to get the best price for the best product, but how can us online marketers ensure that we reach these potential purchasers and get under the skin of what really motivates their buying habits?
Whether your 
Propellernet’s super-duper 