Posts Tagged ‘Online PR’
Monday, May 10th, 2010
Ask someone what Online PR is and the usual response refers to distributing press releases online via a newswire service, possibly with some keywords included. But in truth, true online PR is much more than this and if done well it can have an incredible impact, not just on the traditional benefits of PR around brand awareness, but on the measureable and definable benefits of your search engine rankings, advocacy, traffic and sales. In this seminar from Internet World 2010 Lucy talks about how we’ve achieved long lasting creative editorial links for our clients on authoritative sites like the telegraph.co.uk, bbc.co.uk, ivillage.co.uk, dailymail.co.uk and guardian.co.uk.
Lucy also delves into the realm of media mapping, persona targeting, building strong relationships journalists and how important it is to develop expertise in these areas to guarantee a positive impact on your search rankings, ultimately driving brand awareness and additional revenue.
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Tags: Link Building, Lucy Freeborn, Online PR, SEO PR
Posted in Natural Search (SEO), Online PR, Social Media | 1 Comment »
Monday, May 10th, 2010
A creative approach to link development will form an essential part of any successful SEO strategy. Using case study examples, Gary talks about how to effectively prioritise your keyword targets and then delves into how you can capture that keyword revenue potential, through a creative link development strategy.
To watch the video you will have to register for a FREE account with SeminarStreams.com. The register process will start when you click on the play button.
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Tags: Gary Preston, Link Building, Online PR, SEO PR
Posted in Natural Search (SEO), Online PR | No Comments »
Tuesday, March 23rd, 2010
On Monday 15th of March a few of the Propellernet team travelled to the Sheraton Park Lane Hotel in London for an evening of glamour, cocktails and posh nosh and came home with a cube-shaped bright pink Travel Marketing Award (which happens to look completely at home in our colourful office.)
Judged by movers and shakers in the travel, creative and marketing industries; the Travel Marketing Awards recognise, reward and showcase the best and most innovative work across the sector. The Flourishing Family campaign we ran for Sovereign Luxury Holidays was the winning entry in the Search Engine Optimisation category and judges were impressed with the results we achieved with our unique blend of SEO PR. In a nutshell, here’s what we did…
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Tags: Annelies Van de Velde, Natural Search (SEO), Online PR, Propellernet, SEO PR, Sovereign, Travel Marketing Awards
Posted in Natural Search (SEO), Propellernet | 2 Comments »
Friday, January 15th, 2010
This week saw myself and Stu Bowker presenting on behalf of Propellernet at the MDHub 100 SEO & Google tools seminar, at the Sussex County Cricket ground.
Our presentation gave a basic overview of SEO, exploring some link building tactics and the role good online PR can play. We also touched upon the power of conversion optimisation and detailed lots of free tools available to get you started.
One of the key themes that came out of the session was that Google wants to provide the most relevant search results to users, offering the best user experience possible, encouraging searchers to come back time and time again.
So how does Google decide who gets the top spot and ensure results stay relevant…? Well Google’s search algorithm looks at a host of factors, but particularly important ones include good and relevant on page content mentioning the keywords you are targeting, as well as relevant and authoritative external links to that content.
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Tags: chris clapham, Conversion Optimisation, Google, natural search, Online PR, Propellernet
Posted in Conversion Optimisation, Natural Search (SEO), Online PR, Propellernet, Top Tips | 2 Comments »
Tuesday, December 8th, 2009
As a leading online and social marketing agency, customer insight is at the heart of everything we do. Using our unique revenue potential model and persona insight tool as part of a strategic planning phase, we identify the most lucrative keyword areas and ensure we build a holistic view of our clients’ brand, their customers and their journey.
How does this influence how we create an online PR campaign?
Persona insight is a crucial part of our strategic planning phase and shapes our clients’ overall marketing strategy, but it also determines so much more in terms of online PR.
Our online targets, the tone of voice we use, what content we create and what messages we put into a campaign are all determined by the results of the Persona Insight research. So before we develop any content for online we always conduct a media audit and evaluate this back to our client objectives and targets. This ensures the content we produce for online not only captures the attention and interest of the target audience but also the media we are positioning it to as well.
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Tags: Eshe Brown, Online PR, Social Media
Posted in Brand Engagement, Content Creation, Online PR, Social Media | 4 Comments »
Thursday, August 20th, 2009
Twitter, Facebook, Myspace, Bebo, LinkedIn, whatever you or your clients subscribe to or depend upon, there is an increasing use of social networks for successful PR campaigns. Here at Propellernet, we manage social media campaigns to build relationships with the media and strengthen the overall communication strategy for clients. We recommend that your target market is identified first and then a strategy put in place to communicate with them.
Over the past 18 months we noticed the media were often writing about tweets they had seen and even having real-time debates on social networks that would appear in the press the next day. Also a whole new concept of writing was born when travel writer, Benji Lanyado, piloted the first TwiTrip – a travel adventure powered simply by twitter users recommendations.
We already have clients with pages on Facebook and we use the likes of twitter for our own PR, but some clients have been fearful of joining social communities. They had seen bad examples (think of Habitat’s recent tweets) but were still keen to explore how the growing trend of mini-blogs could communicate their special offers and product news effectively.
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Tags: Natalie Flynn, Online PR, Propellernet, Social Media
Posted in Online PR, Propellernet, Social Media | 1 Comment »
Wednesday, July 15th, 2009
I recently told a friend of mine who is a journalist that I was doing online PR. “Ah”, she said, “you’ve become the enemy!” We had a good old giggle, but this illustrates perfectly the love-hate relationship journalists have with PRs and why it is such a challenge for us PRs to pitch to them.
Just to explain how it all works, here is what I do. As a PR, it’s my job to ‘manage the flow of information between an organization (my client) and the public (target market)’. Just like with offline PR, I need to create personas, or target market segments, find out which publications they read (in my case websites) and then get their products onto these websites, for free. Some people think this means pushing out an offline press release on a news wire, but it is much more than that and with online PR particularly, the relationship with the journalist is key.
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Tags: Annelies Van de Velde, Content Creation, Online PR, persona insight, Persona Targeting
Posted in Content Creation, Online PR, Persona Targeting | No Comments »
Monday, June 29th, 2009
We are increasingly aware of how customers are looking to get the best price for the best product, but how can us online marketers ensure that we reach these potential purchasers and get under the skin of what really motivates their buying habits?
We need to go back to basics and forget about the traditional demographics which have influenced marketing campaigns for years. Of course age, sex, income and marital status are important but what you really need to think about is who are your target customers, what influences their spending decisions and which sites do they visit during their spending journey?
Its time to get personal and the answer lies in creating personas…
Personas are fictional characters. They take on identities and represent your customers by their buying trends and search habits. The persona will put a human face to data and create something that can seem real and familiar. Ideal online customers are no longer just ABC1’s, they are individuals sat in front of their computer, researching their next purchase.
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Tags: Content Creation, Natalie Flynn, natural search, Online PR, paid search, persona insight, Persona Targeting
Posted in Brand Engagement, Content Creation, Online PR, Paid Search (PPC), Persona Targeting, Web Copy | 1 Comment »
Friday, May 15th, 2009
Working within an industry that changes direction in real-time and advising our clients on the best route to take can be tough for us online marketers. Whether PPC is dying or traditional PR skills are history we’re constantly being bombarded with the latest industry trends and everyone’s views on it.
What we do all need to do is to remember to stop, take stock and focus on the goal.
I attended an E-Consultancy round table earlier this week discussing Online PR & Social Media and the outcome was interesting. It was also peppered with a lot of questions and statements such as; We need developed measurement, We must move our clients forward within Social Media, Should our clients use interactive games to communicate with their customers? Whose responsibility should it be to interact with customers through social network platforms?
In my opinion, the answer to all of these questions should be considered with; What will meet my client’s objectives and what is my client actually trying to achieve?
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Tags: Brand Engagement, Brand Mission, Online PR, Social Media, Stella Bayles
Posted in Brand Engagement, Online PR, Social Media | No Comments »
On the 14th April 2010 something big erupted in the travel industry, or as one of our clients called it: an ashtrocity! The Icelandic volcano, called Eyjafjallajökull, ejected volcanic ash to heights in excess of 30,000ft and few could have predicted the chaos and millions of pounds it would cost the travel industry and the economy.
