This is a topic that’s not often discussed openly in the SEO community or the online marketing world. Most people who have an SEO strategy in place to drive links to a certain category page, will no doubt understand that the main aim is to improve the position of this keyword. The immediate benefit is obvious, in that as positions improve, so does traffic from this keyword. This post looks beyond this and explores other side benefits, which often get overlooked. Read the rest of this entry...
We’re winners… Again! The 4th Travolution Awards took place on Wednesday at The Boiler House at Battersea Power Station (what a stunning location). The Awards recognise companies, brands and individuals that excel in the fields of online travel distribution, digital marketing and technology so it’s only fitting that we were on hand to pick up the award for Best Use of SEO for the work we’ve done for our client www.to-tuscany.com Read the rest of this entry...
I firmly believe that we will look back at Christmas 2010 as the moment mobile went from a really interesting topic to a serious tactic within all retailers' marketing mix, and what better way to assist retailers in the build up to Christmas than to put together a mobile wish list. Now what a present that is! Ok, maybe a bit of an exaggeration but below are my top 10 tips and considerations for mobile: 1. Don't think for too long! Mobile is still heavily in the planning stage and everyone seems to be talking about theories rather than proven conclusions. This has lead to many retailers waiting to see what happens with mobile before taking the plunge themselves. Read the rest of this entry...
The past few days Google have been teasing us with various new animated logos and claiming that something big is coming, leaving the search industry waiting with bated breath. Would it really be something original and big, or rather would it be another Google Wave style failure? Yesterday they finally revealed Google Instant which immediately caused quite a stir. In their own words... "Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type." Read the rest of this entry...
Go back 10 years and search results on Google were vastly different to what they are today. Gone are the days of page after page of bland text; instead searchers are now bombarded with an assortment of results - from news to maps, images and videos. Google refers to this as "universal search" as it combines their separate search tools to provide improved results for searches. However, universal search is just the tip of the iceberg with regards to maximising your brand’s exposure within the search results. Whilst not all options may be relevant to your brand, there are many which are easy to implement and allow you to increase visibility and traffic (whilst helping to bury your competitors further down the page). Read the rest of this entry...
It’s coming to the end of the academic year and I’ve got results on my mind, so when a colleague forwarded to me a copy of Conductor’s report on Natural Search Trends of the Internet Retailer 500 Q2/2010 (full of statistics and grades) I immediately got excited. You can get your copy of the report here. It’s well worth picking up and certainly contains some food for thought (and much that I agree with) but parts of it left me baffled, particularly its grading system. Read the rest of this entry...
This month Propellernet will be exhibiting at Internet World from 27th – 29th April, where we are set to challenge people’s perceptions of Online PR. Our team will be sharing some of its valuable SEO, creative link development and online PR expertise with Internet World visitors, on-stand and at two talks by members of the team. We will invite people to ‘explore the vast galaxy of SEO-PR’ and challenge visitors on their perceptions of Online PR. Read the rest of this entry...
On Monday 15th of March a few of the Propellernet team travelled to the Sheraton Park Lane Hotel in London for an evening of glamour, cocktails and posh nosh and came home with a cube-shaped bright pink Travel Marketing Award (which happens to look completely at home in our colourful office.) Judged by movers and shakers in the travel, creative and marketing industries; the Travel Marketing Awards recognise, reward and showcase the best and most innovative work across the sector. The Flourishing Family campaign we ran for Sovereign Luxury Holidays was the winning entry in the Search Engine Optimisation category and judges were impressed with the results we achieved with our unique blend of SEO PR. In a nutshell, here’s what we did… Read the rest of this entry...
“I’ve got 60 product categories. For each of those there is a generic keyword I’d really love to rank for in Google. Each of the keywords is highly competitive in its own right. Where on earth do I start?” Sound familiar? I'm sure you understand which generics you’d like each category page to rank for. You also understand that for each of these generic keywords there will be a host of sites competing for the same keywords. Maybe you sell LCD TVs, Women’s Dresses, Men’s Shirts, Vacuum Cleaners, (insert your category here). Obtaining top visibility for such a diverse set of products categories & associated generic keywords is not going to be easy. Go ahead and type in “LCD Tvs” into Google and you’ll see a variety of sites including LCD specialist shops, department stores as well as guide and review sites. You’ve probably already setup multiple product categories on your website, each of which is optimised to the core generic keywords...
The holy grail of SEO, a self-feeding SEO machine, and all that jazz... When the quirky meerkat Aleksandr Orlov appeared on our screens in 2009 to inform us of the difference between Comparethemarket.com and Comparethemeerkat.com, some brilliant linkbait was born. The spin-off site Comparethemeerkat.com (where you can compare thousands of meerkats), has attracted nearly 10,000 inbound links, from people compelled to spread the meerkat word. By linking the spin-off site to the main price comparison site, Comparethemarket.com will have been able to pass on valuable link-juice and gained some well-earned Google-love. Simples! So what is linkbait? According to the head of Google’s Webspan team and SEO-guru Matt Cutts, linkbait is anything “interesting enough to catch people's attention". More specifically, linkbait differs from viral content in that it's not just designed to be spread around, but to be linked to aswell. And while the primary purpose of linkbait is to...