“I’ve got 60 product categories. For each of those there is a generic keyword I’d really love to rank for in Google. Each of the keywords is highly competitive in its own right. Where on earth do I start?”
Sound familiar?
I’m sure you understand which generics you’d like each category page to rank for. You also understand that for each of these generic keywords there will be a host of sites competing for the same keywords.
Maybe you sell LCD TVs, Women’s Dresses, Men’s Shirts, Vacuum Cleaners, (insert your category here). Obtaining top visibility for such a diverse set of products categories & associated generic keywords is not going to be easy.
Go ahead and type in “LCD Tvs” into Google and you’ll see a variety of sites including LCD specialist shops, department stores as well as guide and review sites.
You’ve probably already setup multiple product categories on your website, each of which is optimised to the core generic keywords associated to that category. You’ve worked hard to ensure you’ve ticked all the boxes with on-site SEO. Title Tags, ALT text, unique, fresh content and even some clever adaptations to your internal linking architecture to ensure that your most important categories are getting all the link love they need.
It’s all helped and you’ve seen noticeable jumps in position against all your generic terms. Job done? Unfortunately not – if only it were that simple!
The holy grail of SEO, a self-feeding SEO machine, and all that jazz…
Media mogul Rupert Murdoch has been causing quite a stir recently by threatening to block Google from News Corp sites. The reason for doing so is that he believes search engines are effectively stealing his content by displaying headlines in search results.
I’ve been musing for a while now over the irreversible chain reaction commercial dynamics behind search engines using media hyperlinks to determine authority and order search results. Search engines, Media owners and brands all have their part to play in this merry dance, but ultimately it is media owners and backward thinking 