It's been two weeks since I spoke about search marketing at the ABTA Travel Convention and I've been doing a lot of thinking about what I learned in Palma. We attend the Travel Convention to listen rather than talk (although it was nice to be invited to talk too this time) and here are three areas that got me wound up: There are far too many senior people that continue to talk about 'online' as if it's something new. In their defence, some people only just seem to be getting used to computers, nevermind the web. I met one delegate who told me his company had only just (last year) implemented a computerised booking system. I can't say I'm too surprised by this, particularly when it comes to some of the smaller agents. But I was amazed to hear some senior people from big organisations talking about 'online' as if it's a recent thing. I heard a couple of people talk about prioritising the online opportunity as if this put them ahead of the curve. The truth is that for...
