Ask someone what Online PR is and the usual response refers to distributing press releases online via a newswire service, possibly with some keywords included. But in truth, true online PR is much more than this and if done well it can have an incredible impact, not just on the traditional benefits of PR around brand awareness, but on the measureable and definable benefits of your search engine rankings, advocacy, traffic and sales. In this seminar from Internet World 2010 Lucy talks about how we've achieved long lasting creative editorial links for our clients on authoritative sites like the telegraph.co.uk, bbc.co.uk, ivillage.co.uk, dailymail.co.uk and guardian.co.uk. Lucy also delves into the realm of media mapping, persona targeting, building strong relationships journalists and how important it is to develop expertise in these areas to guarantee a positive impact on your search rankings, ultimately driving brand awareness and additional revenue. Read the rest of...

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This month Propellernet will be exhibiting at Internet World from 27th – 29th April, where we are set to challenge people’s perceptions of Online PR. Our team will be sharing some of its valuable SEO, creative link development and online PR expertise with Internet World visitors, on-stand and at two talks by members of the team. We will invite people to ‘explore the vast galaxy of SEO-PR’ and challenge visitors on their perceptions of Online PR. Read the rest of this entry...

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Outrage and then heated debate reverberated around Propellernet Towers yesterday when our daily news scanning found a story in the Metro generated by A&M University in Texas, about the University’s research on the effectiveness of brainstorms. The story claims that people get their best ideas when sitting quietly on their own and that brainstorms are counter productive. What rot! As Creative Director at Propellernet, reading the story fair made my blood boil and I felt compelled to answer these broad brush and ill considered claims! Brainstorming with a team is one of the most valuable methods we use to come up with the fresh and exciting ideas we do for clients and if they are prepared for, facilitated properly and focused, deliver creative yet realistic and achievable results. I absolutely accept that people’s brains are wired differently. Some of the team here are ‘creative perculators’ going away from a brainstorm still brimming with ideas and developing...

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