Ask someone what Online PR is and the usual response refers to distributing press releases online via a newswire service, possibly with some keywords included. But in truth, true online PR is much more than this and if done well it can have an incredible impact, not just on the traditional benefits of PR around brand awareness, but on the measureable and definable benefits of your search engine rankings, advocacy, traffic and sales. In this seminar from Internet World 2010 Lucy talks about how we’ve achieved long lasting creative editorial links for our clients on authoritative sites like the telegraph.co.uk, bbc.co.uk, ivillage.co.uk, dailymail.co.uk and guardian.co.uk.
Lucy also delves into the realm of media mapping, persona targeting, building strong relationships journalists and how important it is to develop expertise in these areas to guarantee a positive impact on your search rankings, ultimately driving brand awareness and additional revenue.
The holy grail of SEO, a self-feeding SEO machine, and all that jazz…
I’ve been musing for a while now over the irreversible chain reaction commercial dynamics behind search engines using media hyperlinks to determine authority and order search results. Search engines, Media owners and brands all have their part to play in this merry dance, but ultimately it is media owners and backward thinking SEO approaches will be left without a chair when the music stops.
