Halloween is just around the corner and Google has unleashed another scary Quality Score update. Or has it? This month, Google announced an update to its ads quality algorithm that increases the weight given to landing page relevance and quality in determining quality score and paid search rankings. This move is preceded by testing in Brazil, Spain, Portugal and Latin America. Then and Now: Before this change, landing page quality was included in quality score but was only viewed as a negative factor. This meant that if you were running poor quality landing pages you might expect to see a low quality score (QS) or that you could see your landing pages rejected altogether. Either way, having a fantastically relevant, unique and authentic landing page would have had no positive impact on QS. Now, landing page quality will have a more positive impact on QS weighting it more strongly versus the usual factors of Click Through Rate and Keyword Relevancy. What Does It...
