[caption id="attachment_1687" align="aligncenter" width="300" caption="The Front Row Society Mark 1"][/caption]With spring/summer fashions hitting the shops and London Fashion week here it’s been a busy few weeks for our Fashion team (Mark Slade, Isa Lavahun, Megan Hart and Rik Turner). But between trend keyword forecasting and creating content, they still managed to find time to swing by swanky celeb hang out Shoreditch House for drinks with their favourite people: fashion bloggers. The event, the Front Row Society, organised by the Propellernet team, is an exclusive get together for the crème de la crème of the Fashion industry’s bloggers and Propellernet. Apart from always enjoying a good old gossip with our favourite fashion bloggers, the Society has been set up with the intention of staying abreast of the online fashion world and for the team here at Propellernet towers to find out what the fashion pack love, hate and how they’re shaping the industry. The...

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A couple of weeks ago we were invited along to celebrate the launch of the bag designed  by fashion blogger Emily Johnston of Fashion Fois Gras, in collaboration with leading American luxury brand Coach. It's interesting to see such a huge shift in the industry with brands increasingly not just keeping an eye on bloggers but collaborating with them. With Bip Ling becoming the new face of Forever 21 and Susie Bubble working on the Topshop 'Edited Project', it was only a matter of time before luxury brands came on board too. The bag has been designed to meet the needs of a busy blogger. The oversized tote has different compartments for a large SLR camera, a spare pair of flat shoes, an IPad and a phone - it's a bloggers dream bag! The event was a huge success with a great turn out (more than 100 people) and it was good to see so many familiar faces and fellow bloggers come to support Emily including Disney Roller Girl, Mademoiselle Robot, and Freak Deluxe . It was also...

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Working as a PR consultant in a SEO agency, I get sent requests from journalists on a daily basis. These requests for stories, products or just general information can often result in fantastic (linked) coverage for our clients on high-profile websites such as Handbag.com and Guardian.co.uk but recently I've noticed more and more requests coming in from, shall we say, less traditional media outlets... Retailers! In the past few weeks alone, I've spotted Boden seeking contributions for its 'new community blog' and Dune looking for 'fabulous products, across all luxury lifestyle sectors for placement in the Dune Loves grid'. It's refreshing to see - because at long last it means that fashion retailers are recognising that in such competitive online selling spaces, product alone is simply not enough to bring traffic to your website, engage shoppers and convince them to buy. Product alone won't keep them coming back either. But quality content will. Take a look at...

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