This week saw myself and Stu Bowker presenting on behalf of Propellernet at the MDHub 100 SEO & Google tools seminar, at the Sussex County Cricket ground. Our presentation gave a basic overview of SEO, exploring some link building tactics and the role good online PR can play. We also touched upon the power of conversion optimisation and detailed lots of free tools available to get you started. One of the key themes that came out of the session was that Google wants to provide the most relevant search results to users, offering the best user experience possible, encouraging searchers to come back time and time again. So how does Google decide who gets the top spot and ensure results stay relevant...? Well Google's search algorithm looks at a host of factors, but particularly important ones include good and relevant on page content mentioning the keywords you are targeting, as well as relevant and authoritative external links to that content. Read the rest of this entry...

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Let’s face it, we all love Christmas. It’s a great time of year where we reflect on the year just gone, eat mince pies, watch the Queen’s speech, listen to The Pogues on the wireless (oops DAB Digital Radio) and laugh at Grandad as he drops his false teeth in the dog’s food bowl and farts as he bends over to pick them up. However, the build up to this festive event (Christmas, not Grandad’s farting), is a frenzy of activity for retailers as they fight for customers both on and off the high street. Christmas shopping online is becoming a growing trend. I for one plan on buying most of my presents online from the comfort of my own warm home, away from the crazed masses on the wet and blustery high street. But with so much choice online, how am I supposed to choose one e-tailer over another? Here’s a few tips to help online retailers stand out from the crowd and get those all important extra sales. Read the rest of this entry...

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Whether it's PPC marketing, email marketing, affiliate marketing or natural search driving traffic to your website, your landing page is critical to the campaign performance - and it's your big opportunity to engage with a potential customer. So why do so many sites get it so wrong, and what are the most important things to remember? What's wrong with my landing page you ask? Well firstly, you have to realise everyone uses the internet differently - so don't try to pigeon hole all users in the same place.  Some users scan a whole page within a few seconds of landing on a site, while others focus on a block of text and read carefully - it all depends on the visitor. With this in mind there are 6 things worth considering to ensure your landing page is optimised to its full potential: Read the rest of this entry...

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Five ways to influence the minds of your potential customers - with web copy. Ok, so you've got a super-slick design for your website and your marketing campaigns are sending a nice number of potential customers to browse its attractive pages - but what happens once they've arrived? Just like a sales person in a shop can employ verbal sales techniques to convince someone to whip out their credit card, the words on your site (or web copy) can act in the same way, all year round - and you don't have to pay them a salary! Apart from applying some basic principles, such as good grammar (!), interesting and informative content and the inclusion of keywords, there are five clever, mind-bending tricks you can employ to tap into the minds of your potential customers and influence what they do on your site. Read the rest of this entry...

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