This is a topic that’s not often discussed openly in the SEO community or the online marketing world. Most people who have an SEO strategy in place to drive links to a certain category page, will no doubt understand that the main aim is to improve the position of this keyword. The immediate benefit is obvious, in that as positions improve, so does traffic from this keyword. This post looks beyond this and explores other side benefits, which often get overlooked. Read the rest of this entry...
Whether your search marketing campaigns are managed in-house or outsourced to a specialist agency, there are many useful tools you should be aware of, some of which I will be exploring in this post. Keyword research is the most important element to get right in your search strategy, way before looking at website architecture, internal linking or URL structure. Keywords are the foundation of your paid search campaign and key to natural search. Below is a list of some keyword research tools you should be considering. Keyword research tools Google UK keyword research tool Useful for determining the traffic volume for your target keywords, helping you decide which keywords to target. It also gives approximate search volumes for broad, phrase and exact match searches, volume trends and advertiser competition. Read the rest of this entry...