Let’s face it - social media is a huge topic in the online universe, with posts created every second offering opinions on trending topics or commenting on the latest news.  But can social media really make a difference to the bottom line for travel companies?   According to econsultancy.com, 70% of all bloggers are organically talking about brands on their own blog, which of course is worth its weight in gold with regards to SEO development.  With  an authoritative, relevant blogger producing great content about your brand, you gain free brand awareness and possibly additional traffic to your site. Read the rest of this entry...

Read the rest of this entry »

During a recession, ROI is obviously more important than ever. But are you also taking the time to focus on existing customers and on how they can be harnessed as brand advocates? With marketing spends under tremendous scrutiny in the economic downturn, companies are raising their game and working even harder to secure the best return possible for their investment. Although generating brand awareness and creating interest is indeed crucial, it is also often the most expensive form of marketing. As a result, more time is being invested in market research to ensure the messages are hitting the sweet spots. A strong understanding of who your customers are, staying close to them and building customer loyalty are all imperative within marketing - and brand advocacy is without doubt brand nirvana. Brand advocates play a tremendous role in influencing others to move along the customer journey and turning loyal customers into brand advocates is one of the most effective forms of...

Read the rest of this entry »