http://www.propellernet.co.uk/blog Online Marketing Blog posting on topics including Search Engine Marketing, Online PR, Social Media, Conversion Optimisation and Brand Engagement Fri, 26 Feb 2010 15:39:42 +0000 http://backend.userland.com/rss092 en This week an Italian court surprisingly convicted three Google executives over the uploading of a video in which an autistic teenager was bullied. Despite removing it within a matter of hours after being notified by the Italian police, David Drummond, Peter Fleischer and George Reyes were all found to be ... http://www.propellernet.co.uk/blog/2010/02/is-ugc-as-we-know-it-under-threat/ “I’ve got 60 product categories. For each of those there is a generic keyword I’d really love to rank for in Google. Each of the keywords is highly competitive in its own right.   Where on earth do I start?” Sound familiar? I'm sure you understand which generics you’d like each category page ... http://www.propellernet.co.uk/blog/2010/02/seo-for-large-retailers-prioritise-or-plummet/ As you've probably already seen, Propellernet has recently relocated to lovely new and inspirational offices in the centre of Brighton! One of the things that makes our new office space really unique is the 30-foot graffiti mural, depicting the journey from Brighton to London. We commissioned  Dave Samual, from RareKind to ... http://www.propellernet.co.uk/blog/2010/02/propellernets-brighton-to-london-graffiti-mural-time-lapse-video/ The holy grail of SEO, a self-feeding SEO machine, and all that jazz... When the quirky meerkat Aleksandr Orlov appeared on our screens in 2009 to inform us of the difference between Comparethemarket.com and Comparethemeerkat.com, some brilliant linkbait was born. The spin-off site Comparethemeerkat.com (where you can compare thousands of meerkats), has ... http://www.propellernet.co.uk/blog/2010/02/linkbait-your-websites-best-mate/ After 7 years at 40 Church Road in Hove, the time has finally come for Propellernet to move to swanky new offices in the centre of Brighton! The Hove office has served us well, but as we continue to grow and win new clients, it's time for a fresh and much ... http://www.propellernet.co.uk/blog/2010/01/propellernet-hq-relocates-to-brighton/ This week saw myself and Stu Bowker presenting on behalf of Propellernet at the MDHub 100 SEO & Google tools seminar, at the Sussex County Cricket ground. Our presentation gave a basic overview of SEO, exploring some link building tactics and the role good online PR can play. We also touched ... http://www.propellernet.co.uk/blog/2010/01/mdhub-seminar-introduction-to-search-engine-and-website-optimisation/ If you’ve somehow remained unconvinced that social networks can profoundly affect people, organisations and businesses all over the world, then there were a few social media campaigns that during 2009 that probably grabbed your attention. Forget the frantic rush to log-in to Facebook and un-tag yourself from a Christmas party ... http://www.propellernet.co.uk/blog/2009/12/good-idea-social-media-big-impact/ As a leading online and social marketing agency, customer insight is at the heart of everything we do.  Using our unique revenue potential model and persona insight tool as part of a strategic planning phase, we identify the most lucrative keyword areas and ensure we build a holistic view of ... http://www.propellernet.co.uk/blog/2009/12/how-to-create-a-successful-online-pr-campaign-3-great-examples/ Media mogul Rupert Murdoch has been causing quite a stir recently by threatening to block Google from News Corp sites. The reason for doing so is that he believes search engines are effectively stealing his content by displaying headlines in search results. However, according to Google they send news organisations “about ... http://www.propellernet.co.uk/blog/2009/11/corporate-suicide-or-earth-shattering-money-making-scheme/ Let’s face it, we all love Christmas. It’s a great time of year where we reflect on the year just gone, eat mince pies, watch the Queen’s speech, listen to The Pogues on the wireless (oops DAB Digital Radio) and laugh at Grandad as he drops his false teeth in ... http://www.propellernet.co.uk/blog/2009/11/online-marketing-tips-for-christmas/