http://www.propellernet.co.uk/blog Online Marketing Blog posting on topics including Search Engine Marketing, Online PR, Social Media, Conversion Optimisation and Brand Engagement Tue, 31 Jan 2012 12:53:23 +0000 http://backend.userland.com/rss092 en What if Google suddenly lost interest in your site(s)? They wouldn't penalise you. They'd just shrug or yawn or somesuch and start smiling at something else instead. No hard feelings. Just a simple: "It's not us, it's you..." I think a few businesses should be preparing for the cold shoulder of search marketing. And ... http://www.propellernet.co.uk/blog/2012/01/we-wish-to-inform-you-that/ It won't come as a surprise to those of you who are parents, that after my wife gave birth to our twin girls on 1st September, I haven't had much sleep.   Abbie and Tia decided to join this world unexpectedly early - more than 12 weeks early in fact. The run ... http://www.propellernet.co.uk/blog/2012/01/im-tired-very-very-tired/ A couple of weeks ago we were invited along to celebrate the launch of the bag designed  by fashion blogger Emily Johnston of Fashion Fois Gras, in collaboration with leading American luxury brand Coach. It's interesting to see such a huge shift in the industry with brands increasingly not just keeping ... http://www.propellernet.co.uk/blog/2011/12/fashion-fois-gras-collaborates-with-coach/ Google's recent decision to remove the ads from the right-hand side of the search results' pages has raised a few eyebrows among the search community. Google maintains that its main consideration is to improve the user experience and relevance of the results page and, at first glance, it would seem that ... http://www.propellernet.co.uk/blog/2011/12/does-size-matter-is-google-really-shrinking-the-size-of-its-advertising-space/ "It's complicated." I'm sure you've heard that a few times, particularly since Facebook launched. I've heard it a few times in the context of agencies and consultants having difficulties detailing the quality of a site's reputation and the impact of link-building strategies. But if the vast majority of top natural (earned) positions are ... http://www.propellernet.co.uk/blog/2011/11/its-not-complicated-if-we-dont-want-it-to-be/ The headline might be a bit dramatic but when browsing online a number of sites seem to have increasingly psychic powers, knowing what we want, or at least what we are more likely to want. Search engines, social media sites, news sites, etailers... everybody's at it and with good reason. Search engines ... http://www.propellernet.co.uk/blog/2011/11/online-personalisation-algorithms-are-reading-our-minds-do-we-want-them-to/ Halloween is just around the corner and Google has unleashed another scary Quality Score update. Or has it? This month, Google announced an update to its ads quality algorithm that increases the weight given to landing page relevance and quality in determining quality score and paid search rankings. This move is ... http://www.propellernet.co.uk/blog/2011/10/halloween-scare-tactics-from-google/ It's been two weeks since I spoke about search marketing at the ABTA Travel Convention and I've been doing a lot of thinking about what I learned in Palma. We attend the Travel Convention to listen rather than talk (although it was nice to be invited to talk too this time) ... http://www.propellernet.co.uk/blog/2011/10/things-i-learned-in-palma/ We've had a number of interesting conversations with both clients and potential clients recently about how to maximise sales through international SEO.   So here's an attempt to massively simplify what is a complex area that can make or break a business! Assuming that you already have an English language .com site, ... http://www.propellernet.co.uk/blog/2011/08/no-agency-offers-full-authentic-international-seoyet/ Last week, Google started serving up a new (massive) version of organic site links. Site links are the extra links that you can see beneath search listings in Google SERPs and they're there to provide shortcuts that help people quickly find the information that they're looking for. Site links in one form ... http://www.propellernet.co.uk/blog/2011/08/jumbo-site-links-and-what-they-mean-for-you/