Ok, so web content is nothing new; people have been creating new content (good and bad) since the birth of the web. But creating exciting, relevant content for your website... now that is a completely different kettle of fish! In the first instalment of ‘Get Creative in 2011’ we gave an introduction to what it is to produce great content for your website. We also discussed ways of using ‘Design SEO’ to benefit your online audience and produce the best content to boost your search possibilities. In part two, we will discuss why the production of smart, creative and well designed content is SO damn important to your brand and how you can squeeze every last drop from it. Read the rest of this entry...

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When we started looking into the world of video-SEO at the beginning of this year, we came across a number of technologies which we knew would allow us to get really creative and generate some great results for our clients. One of the most exciting technologies was hotspotting; the creation of an interactive, clickable layer on a video which allows viewers to interact with what they are seeing. We loved it because it fitted nicely with our SEO-PR ethos- that is, developing creative ways to gain links and selling these creative ideas in to the media from a PR perspective- and complimented the existing work we were doing for our retail clients. Westfield London shopping centre was one of these clients and footage of the ‘Greatest Fashion Show on Earth’ event struck us as the perfect opportunity to create our first hotspotted video. By creating a virtual front row, we could bring the excitement of a catwalk show to life for fashion fans who could not attend the fabulous event...

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