What if Google suddenly lost interest in your site(s)? They wouldn't penalise you. They'd just shrug or yawn or somesuch and start smiling at something else instead. No hard feelings. Just a simple: "It's not us, it's you..." Read the rest of this entry...
It's been two weeks since I spoke about search marketing at the ABTA Travel Convention and I've been doing a lot of thinking about what I learned in Palma. We attend the Travel Convention to listen rather than talk (although it was nice to be invited to talk too this time) and here are three areas that got me wound up: There are far too many senior people that continue to talk about 'online' as if it's something new. In their defence, some people only just seem to be getting used to computers, nevermind the web. I met one delegate who told me his company had only just (last year) implemented a computerised booking system. I can't say I'm too surprised by this, particularly when it comes to some of the smaller agents. But I was amazed to hear some senior people from big organisations talking about 'online' as if it's a recent thing. I heard a couple of people talk about prioritising the online opportunity as if this put them ahead of the curve. The truth is that for...
2010 is my 8th year in PR and this June will not only see in the World Cup (Come on England!) but it will also be my 18th month in SEO-PR and what a whirlwind those 18 months have been! In those first few hazy months of arriving at Propellernet towers, never did I think that a) mixing the worlds of search and PR would be so exciting and b) that a year and a half down the line the excitement, learning and innovation would still be going strong. Walking into a search agency was a whole new world to me. I was used to crazy PR offices, being surrounded by products and it being quite normal for people to be shouting over banging music, over ringing phones and at each other. So, when I was welcomed in by the cool, calm and collected Propellernet team I knew it was going to be quite a different experience. There was a firm handshake and we were straight to work on sharing, learning, a little heated debating and on to creating what we now know as the real SEO-PR partnership; forming what...