It’s a myth that Search Engine Optimisation (SEO) is ridiculously difficult and for the professionals only. Anyone who can build a website has the ability to implement basic SEO recommendations to make sure their site is optimised for both the search engines, as well as for site visitors from a usability point of view.

Below are 10 recommendations which should be given some thought when building a website; however it’s surprising how many of these basic recommendations are ignored despite many of them simply being best practice for making a website as user-friendly as possible.

1)    Title tags and meta descriptions

Every page on the site should have its own unique title tag set which accurately describe the page’s content using the most relevant keywords (ideally those that you want the page to rank for). The meta description tag also gives you the chance to write a longer summary, and while search engine ranking algorithms pay little attention to this, it is still shown in the search results and therefore needs to be relevant to entice potential visitors to the site (just the same as with your paid search ads).

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