Archive for the ‘Propellernet’ Category

Propellernet’s (Brighton to London) Graffiti Mural - Time Lapse Video

Wednesday, February 17th, 2010

propellernet_graffitiAs you’ve probably already seen, Propellernet has recently relocated to lovely new and inspirational offices in the centre of Brighton!

One of the things that makes our new office space really unique is the 30-foot graffiti mural, depicting the journey from Brighton to London. We commissioned  Dave Samual, from RareKind to complete our piece. RareKind are a specialist graffiti agency, responsible for some of the UK’s best graffiti artwork.

A few months back, as the graffiti was in the planning stage, we decided we would find someone to help us produce a short time lapse video, capturing the creation of the Mural. We found Brighton-based camera man and video producer Greg Brand, who has done an fantastic job of doing just that!

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Propellernet HQ relocates to Brighton!

Monday, January 25th, 2010

pulpfiction_sceneAfter 7 years at 40 Church Road in Hove, the time has finally come for Propellernet to move to swanky new offices in the centre of Brighton!

The Hove office has served us well, but as we continue to grow and win new clients, it’s time for a fresh and much needed change. We started with one room in the Hove office and over time we took over the entire building, eventually running out of space. Now we’ve joined the vibrant digital community in the centre of Brighton, with some inspirational open plan offices.

Months of planning have gone into our new office move and it’s been a love/hate project for Jim, our finance director who has done a brilliant job pulling it all together in such a short period of time.

Jim worked with a number of people on the project including our designer, Nicola Gobat, whose brief was to deliver a creative, functional and innovative space for Propellernet staff to work in. Nicola has far exceeded expectations, creating a wonderful office environment to accommodate our future growth. Thanks Nicola!

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MDHub Seminar: Introduction to Search Engine and Website Optimisation

Friday, January 15th, 2010

mdhub100_logoThis week saw myself and Stu Bowker presenting on behalf of Propellernet at the MDHub 100 SEO & Google tools seminar, at the Sussex County Cricket ground.

Our presentation gave a basic overview of SEO, exploring some link building tactics and the role good online PR can play. We also touched upon the power of conversion optimisation and detailed lots of free tools available to get you started.

One of the key themes that came out of the session was that Google wants to provide the most relevant search results to users, offering the best user experience possible, encouraging searchers to come back time and time again.

So how does Google decide who gets the top spot and ensure results stay relevant…? Well Google’s search algorithm looks at a host of factors, but particularly important ones include good and relevant on page content mentioning the keywords you are targeting, as well as relevant and authoritative external links to that content.

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Propellernet win at the Sussex Sports Awards

Monday, November 16th, 2009

sussex_sports_award_logoTopping off a fantastic month of award entries and wins, we were victorious at the Sussex Sports Awards! Following on from our Healthiest Workplace award win at the Sussex Business Awards, we were selected as winners for the Active & Healthy Workplace Initiative award (sponsored by Wave Leisure).

The other finalists included Nibbles of Worthing Ltd and Wellbeing at Work (Brighton & Hove City Council).

To find out about some of the healthy workplace activities and initiatives we have in place here at Propellernet, check out Annelies’ recent blog post: Is Propellernet the healthiest workplace?

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Propellernet win two at the Sussex Business Awards

Tuesday, November 10th, 2009

sba-winner-logoFriday night saw some of the best of the Brighton and Sussex business community turn up for a night of glitz and glamour at the Sussex Business Awards. A fantastic evening was had by all and it was a particularly triumphant night for the Propellernet team!

We were shortlisted for three award categories on the night: Healthiest Workplace, Best Employer and the Innovation in Business award. Despite some very stiff competition from some great Sussex businesses, we are pleased to have walked away with the award for the Healthiest Workplace (sponsored by the NHS West Sussex), as well as the Innovation in Business award (sponsored by the University of Brighton).

As regular readers to the blog have probably seen, we’re keen believers of a healthy body = a healthy mind and have put in place a ‘wellbeing team’ to drive forward continual improvements in this area. So it was fantastic to win an award for our wellbeing efforts and we’ve got plans to continue investing and improving employee wellbeing well into the future. Annelies’ blog post from a few weeks back gives a great overview of some of the things we’ve been doing to keep Propellernet active and healthy.

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Six weeks in agency land

Friday, October 30th, 2009

sussex_internship_logoI’m writing this blog post on the day that my six-week internship as an online PR assistant at Propellernet comes to an end. I’ve enjoyed the experience so much and learnt a great deal in a relatively short amount of time, which I’m certain is a testament to all the great people here!

I was offered the internship as part of the Sussex Internship Programme, run by Wired Sussex. It’s one of the best schemes of its kind in the country, giving graduates not only the opportunity but also the funding to get real, valuable work experience in media companies in Sussex. I was lucky enough to be selected by Propellernet!

Rather than spending six weeks just watching what everyone’s been up to, I’ve actually been involved in a huge range of projects and have completed high-responsibility tasks- I’ve interviewed case studies, sold-in press releases to journalists and written copy and press releases myself. It’s given me the opportunity to boost my CV and gain further confidence in my abilities while also freeing up time for the team here to work on other projects.

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Is Propellernet the healthiest place to work?

Tuesday, September 29th, 2009

sliced_appleAt the start of the summer I wake-boarded to work. My friend has a boat, we left at 7.15 am from the Marina, I shot past the two piers at 7.30 am and waded to shore still in my wetsuit with my office clothes in a waterproof bag on my back, James Bond style. When I got to work my PR colleague Stella said I looked different. No, it wasn’t the fact that my hair was wet, no it wasn’t that I didn’t have any make up on, I just looked … chilled.  I was feeling like a Sunday morning on a Thursday and I’m still talking about it!

This type of activity sparked our idea to start a wellbeing team with the sole aim to make everyone here happier and healthier and our results are paying off. We’ve just been shortlisted for the BAHBA Healthiest Workplace Award, which makes us one of the total 37 finalists of some of the best companies Brighton has to offer. So how did we do it?  By injecting a healthy dose of ‘life’ into our ‘work’ with fun activities, providing healthy options for food and drink and creating a general atmosphere of wellbeing.

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How PR can keep up with the social media trends

Thursday, August 20th, 2009

conversationsTwitter, Facebook, Myspace, Bebo, LinkedIn, whatever you or your clients subscribe to or depend upon, there is an increasing use of social networks for successful PR campaigns. Here at Propellernet, we manage social media campaigns to build relationships with the media and strengthen the overall communication strategy for clients. We recommend that your target market is identified first and then a strategy put in place to communicate with them.

Over the past 18 months we noticed the media were often  writing about tweets they had seen and even having real-time debates on social networks that would appear in the press the next day. Also a whole new concept of writing was born when travel writer, Benji Lanyado, piloted the first TwiTrip – a travel adventure powered simply by twitter users recommendations.

We already have clients with pages on Facebook and we use the likes of twitter for our own PR, but some clients have been fearful of joining social communities. They had seen bad examples (think of Habitat’s recent tweets) but were still keen to explore how the growing trend of mini-blogs could communicate their special offers and product news effectively.

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Another great piece of online PR coverage for King & Allen on ‘how to dress in a recession’

Friday, March 20th, 2009

mens_suitPropellernet’s super-duper online PR team has done it again with another great piece of online PR work for one of our clients King & Allen (bespoke suit makers).

Seeing as the doom and gloom of the recession is all everyone is talking about at the moment, it seemed like a perfect opportunity to put a positive spin on it with an article and video interview appearing on the Telegraph’s online Business & Finance section about ‘how to dress for the recession’.

You no longer need to trek down to Savile Row for a bespoke suit which could cost you in excess of £2,000 when you could make your way down to King & Allen and get yourself a top quality, made to measure suit at a more affordable price.

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