“…Brands now have a need to consider every online touch-point and how they can influence purchase decisions beyond the virtual front door of their corporate website”
Quote from the “The Search and Social Media Report” from the IAB and Microsoft Advertising
In a social media obsessed industry the cold hard fact remains that search engines are still the most influential gatekeepers of links (that you can directly influence!) between your brand and consumers.
The brilliance of search engine marketing is that behind every search query is a person that fits into a well defined segment based on their motivation to search at that time.
As a refresher it’s good to think about the concept of the “intent” behind a search query.
Media mogul Rupert Murdoch has been causing quite a stir recently by threatening to block Google from News Corp sites. The reason for doing so is that he believes search engines are effectively stealing his content by displaying headlines in search results.
Let’s face it, we all love Christmas. It’s a great time of year where we reflect on the year just gone, eat mince pies, watch the Queen’s speech, listen to The Pogues on the wireless (oops DAB Digital Radio) and laugh at Grandad as he drops his false teeth in the dog’s food bowl and farts as he bends over to pick them up.
For years now, the success of online traffic sources has relied solely on the principle that the ‘last click wins’. This has been a major flaw in web analytics as customer journeys are often a lot more drawn out and complex that just one visit. In fact, leading web analytics company 
We are increasingly aware of how customers are looking to get the best price for the best product, but how can us online marketers ensure that we reach these potential purchasers and get under the skin of what really motivates their buying habits?
Whether your search marketing campaigns are managed in-house or outsourced to a specialist agency, there are many useful tools you should be aware of, some of which I will be exploring in this post.
Propellernet’s super-duper online PR team has done it again with another great piece of online PR work for one of our clients 