Archive for the ‘Online PR’ Category
Thursday, July 1st, 2010
As the flags are removed from windows and cars, the nation comes to terms with the fact that England are out of the World Cup after suffering the devastating 4-1 defeat to Germany. However, as the country calls for an inquiry into that missed goal, there is an industry that is quietly celebrating.
Months ago, those working in the travel industry had braced themselves for the expected downturn in bookings during the tournament. Tour operators for South Africa were busy with fans traveling out to watch the matches but the majority of travel agents expected the month of June to be worryingly quiet.
Booking trends show that many Brits suspend their holiday plans until the big football tournaments are over. This year was no different and the start of June remained slow with England fans determined to stay home and venture no further than their local.
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Tags: Natalie Flynn, SEO PR
Posted in Online PR | No Comments »
Tuesday, June 1st, 2010
When we started looking into the world of video-SEO at the beginning of this year, we came across a number of technologies which we knew would allow us to get really creative and generate some great results for our clients. One of the most exciting technologies was hotspotting; the creation of an interactive, clickable layer on a video which allows viewers to interact with what they are seeing.
We loved it because it fitted nicely with our SEO-PR ethos- that is, developing creative ways to gain links and selling these creative ideas in to the media from a PR perspective- and complimented the existing work we were doing for our retail clients. Westfield London shopping centre was one of these clients and footage of the ‘Greatest Fashion Show on Earth’ event struck us as the perfect opportunity to create our first hotspotted video. By creating a virtual front row, we could bring the excitement of a catwalk show to life for fashion fans who could not attend the fabulous event themselves.
So, we set to work researching all of the items in the video, creating countless landing pages and tracking each and every model in the footage as they walked the runway.
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Tags: catwalk video, hotspots, hotspotting, interactive, Video, video-SEO
Posted in Content Creation, Creativity, Online PR, Video | No Comments »
Friday, May 14th, 2010
2010 is my 8th year in PR and this June will not only see in the World Cup (Come on England!) but it will also be my 18th month in SEO-PR and what a whirlwind those 18 months have been! In those first few hazy months of arriving at Propellernet towers, never did I think that a) mixing the worlds of search and PR would be so exciting and b) that a year and a half down the line the excitement, learning and innovation would still be going strong.
Walking into a search agency was a whole new world to me. I was used to crazy PR offices, being surrounded by products and it being quite normal for people to be shouting over banging music, over ringing phones and at each other. So, when I was welcomed in by the cool, calm and collected Propellernet team I knew it was going to be quite a different experience. There was a firm handshake and we were straight to work on sharing, learning, a little heated debating and on to creating what we now know as the real SEO-PR partnership; forming what one of our clients referred to last week as ‘Propellernet Power’.
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Tags: journey planning, SEO PR, Stella Bayles
Posted in Customer Journey, Online PR, Uncategorized | 1 Comment »
Monday, May 10th, 2010
Ask someone what Online PR is and the usual response refers to distributing press releases online via a newswire service, possibly with some keywords included. But in truth, true online PR is much more than this and if done well it can have an incredible impact, not just on the traditional benefits of PR around brand awareness, but on the measureable and definable benefits of your search engine rankings, advocacy, traffic and sales. In this seminar from Internet World 2010 Lucy talks about how we’ve achieved long lasting creative editorial links for our clients on authoritative sites like the telegraph.co.uk, bbc.co.uk, ivillage.co.uk, dailymail.co.uk and guardian.co.uk.
Lucy also delves into the realm of media mapping, persona targeting, building strong relationships journalists and how important it is to develop expertise in these areas to guarantee a positive impact on your search rankings, ultimately driving brand awareness and additional revenue.
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Tags: Link Building, Lucy Freeborn, Online PR, SEO PR
Posted in Natural Search (SEO), Online PR, Social Media | 1 Comment »
Monday, May 10th, 2010
A creative approach to link development will form an essential part of any successful SEO strategy. Using case study examples, Gary talks about how to effectively prioritise your keyword targets and then delves into how you can capture that keyword revenue potential, through a creative link development strategy.
To watch the video you will have to register for a FREE account with SeminarStreams.com. The register process will start when you click on the play button.
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Tags: Gary Preston, Link Building, Online PR, SEO PR
Posted in Natural Search (SEO), Online PR | No Comments »
Monday, April 26th, 2010
This month Propellernet will be exhibiting at Internet World from 27th – 29th April, where we are set to challenge people’s perceptions of Online PR. Our team will be sharing some of its valuable SEO, creative link development and online PR expertise with Internet World visitors, on-stand and at two talks by members of the team. We will invite people to ‘explore the vast galaxy of SEO-PR’ and challenge visitors on their perceptions of Online PR.
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Tags: Gary Preston, Lucy Freeborn, Natural Search (SEO), pr, seo, SEO PR, Social Media
Posted in Brand Engagement, Content Creation, Creativity, Natural Search (SEO), Online PR, Propellernet | No Comments »
Monday, April 12th, 2010
“…Brands now have a need to consider every online touch-point and how they can influence purchase decisions beyond the virtual front door of their corporate website”
Quote from the “The Search and Social Media Report” from the IAB and Microsoft Advertising
In a social media obsessed industry the cold hard fact remains that search engines are still the most influential gatekeepers of links (that you can directly influence!) between your brand and consumers.
The brilliance of search engine marketing is that behind every search query is a person that fits into a well defined segment based on their motivation to search at that time.
As a refresher it’s good to think about the concept of the “intent” behind a search query.
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Tags: Brand Engagement, Gary Preston, keyword research, Persona Targeting, Search
Posted in Brand Engagement, Customer Journey, Online PR, Paid Search (PPC), Social Media | No Comments »
Friday, January 15th, 2010
This week saw myself and Stu Bowker presenting on behalf of Propellernet at the MDHub 100 SEO & Google tools seminar, at the Sussex County Cricket ground.
Our presentation gave a basic overview of SEO, exploring some link building tactics and the role good online PR can play. We also touched upon the power of conversion optimisation and detailed lots of free tools available to get you started.
One of the key themes that came out of the session was that Google wants to provide the most relevant search results to users, offering the best user experience possible, encouraging searchers to come back time and time again.
So how does Google decide who gets the top spot and ensure results stay relevant…? Well Google’s search algorithm looks at a host of factors, but particularly important ones include good and relevant on page content mentioning the keywords you are targeting, as well as relevant and authoritative external links to that content.
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Tags: chris clapham, Conversion Optimisation, Google, natural search, Online PR, Propellernet
Posted in Conversion Optimisation, Natural Search (SEO), Online PR, Propellernet, Top Tips | 2 Comments »
Tuesday, December 8th, 2009
As a leading online and social marketing agency, customer insight is at the heart of everything we do. Using our unique revenue potential model and persona insight tool as part of a strategic planning phase, we identify the most lucrative keyword areas and ensure we build a holistic view of our clients’ brand, their customers and their journey.
How does this influence how we create an online PR campaign?
Persona insight is a crucial part of our strategic planning phase and shapes our clients’ overall marketing strategy, but it also determines so much more in terms of online PR.
Our online targets, the tone of voice we use, what content we create and what messages we put into a campaign are all determined by the results of the Persona Insight research. So before we develop any content for online we always conduct a media audit and evaluate this back to our client objectives and targets. This ensures the content we produce for online not only captures the attention and interest of the target audience but also the media we are positioning it to as well.
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Tags: Eshe Brown, Online PR, Social Media
Posted in Brand Engagement, Content Creation, Online PR, Social Media | 4 Comments »
